Cohesive Devices in Advertising Discourse

The present study aims at investigating the cohesive devices used in advertising discourse, more precisely, in audiovisual advertising discourse.In order to examine how cohesion is achieved, ten television commercials in English are selected as the main source of data,and are analyzed within the fra...

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Bibliographic Details
Published in:	Revue des Sciences Humaines
Main Author:	Amel SAOUCHA
Format:	Article
Language:	Arabic
Published:	University of Constantine 1, Algéria 2014-12-01
Subjects:	Cohesive Devices Advertising Discourse
Online Access:	https://revue.umc.edu.dz/h/article/view/2071

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