The Ethical Challenges of Gamification in Iran: Uncovering the Dark Side

ObjectiveThe popularity of gamification in business, in areas such as marketing, sales, human resources, and education is growing rapidly. Gamification has also attracted significant attention from academic researchers as an emerging study field. It is used as a new approach to reinforce desirable b...

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Bibliographic Details
Published in:	‫مدیریت بازرگانی
Main Authors:	Mona Jami Pour, Hamideh Binaei
Format:	Article
Language:	Persian
Published:	University of Tehran 2024-06-01
Subjects:	ethics information technology gamification ethical issues privacy
Online Access:	https://jibm.ut.ac.ir/article_97961_16cef6b828f179f68cfda190dcc9cedd.pdf

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