PENGARUH PERSEPSI DAN SIKAP PEMAIN TERHADAP NIAT MENGGUNAKAN MOBILE GAME MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL

• Published in: MIX: Jurnal Ilmiah Manajemen
• Main Authors: Putu Adi Putra Arimbawa, Surachman Surachman, Ananda Sabil Hussein
• Format: Article
• Language: English
• Published: Universitas Mercu Buana 2017-11-01
• Subjects: AM, User’s Perception, User’s Attitude, User’s Intention, Mobile Game
• Online Access: http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/1978
• ISSN: 2088-1231; 2460-5328

Abstract: Technology Acceptance Model was developed in order to describe the relationship between user’sperceptive and their attitude toward an object. This research main purpose is to analyze the relationship between mobile game’s player’s perceptive and their attitude toward the game and finally how that relationship affect user’s intention to use newer game. The research conducted in Indonesia and using purposive sampling, we have collected data from 170 Clash of Clan players. We use Partial Least Square (PLS) as our data analysis technique. This research results are user’s perceptive (perceived usefulness and perceived ease of use) both has direct significant effect toward attitude and intention to use. In addition, direct significant effect also found between attitude and intention to use, which made attitude toward use could become mediated variable between the relationship between users’s perceptive and user’s intention to use. This research contribution is giving a good description for the importance role of user’s attitude toward product use to improve user’s intention to use the product. Keywords: TAM, User’s Perception, User’s Attitude, User’s Intention, Mobile Game