DETERMINANTS OF CHOICE OF FUNCTIONAL FOODS IN HOUSEHOLDSFROM WEST POMERANIA PROVINCE

• Published in: Annals of the Polish Association of Agricultural and Agribusiness Economists
• Main Authors: Aneta Ocieczek, Marta Korpowska
• Format: Article
• Language: English
• Published: Polish Association of Agricultural and Agribusiness Economists 2017-06-01
• Subjects: functional food; the economic crisis
• Online Access: http://rnseria.com/gicid/01.3001.0010.1185

The aim of the study was to identify the factors determining the choices made by consumers in relation to functionalfoods. The survey was conducted in June and July 2016 years on a group of 115 inhabitants of the province of WestPomeranian province using CAPI and PAPI methods. To carry out the study was used an authors’ a questionnaire.Statistical analysis was performed by comparing the percentages of response, taking into account some factors volatilityand verifying the hypothesis of independence of variables using the χ2 test and contingency factors. The obtained resultsindicate that increasing consumer awareness identified in all social groups can be seen as a factor in the developmentof the market for functional foods.