Can audience involvement stimulate visit intention in Chinese Kung Fu? Using a serial multiple mediation model to explore film tourism

The popularity of film and television causes audiences to flock to the location of filming, and thus film tourism is widely been used as an efficient tool in destination branding and marketing. Accordingly, this study takes Chinese Kung Fu film and television as an example, using the method of regre...

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Bibliographic Details
Published in:	Frontiers in Psychology
Main Authors:	Jiangtao Xia, Qihang Qiu, Yifan Zuo, Liang Wang
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2022-10-01
Subjects:	film tourism Kung Fu audience involvement visit intention destination image anticipated experience
Online Access:	https://www.frontiersin.org/articles/10.3389/fpsyg.2022.979839/full

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