FEATURES OF VISUAL IDENTIFICATION OF HOTEL BRANDS

The article is devoted to the issues of visual identification of the hotel brands. The main directions of the hotel logo realization are viewed. The author summarizes the experience of the world leading hotel chains, grounds the issues of realization of the Russian hotels logos, gives recommendation...

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Bibliographic Details
Published in:	Russian Journal of Economics and Law
Main Author:	K. S. Globov
Format:	Article
Language:	English
Published:	Tatar Educational Center “Taglimat” Ltd. 2012-03-01
Subjects:	brand logo hotel chain
Online Access:	https://www.rusjel.ru/jour/article/view/749

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