TRENDS AND CONCEPTS OF MARKETING COMMUNICATIONS AT THE MODERN STAGE OF COMMODITY MARKET

The article considers and justifies the modern concepts and trends of marketing communications. It deals with examples of emerging communication technologies, proposes the system of the evolution concepts of marketing communications and characteristics of the life cycle of the advertising market. De...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Статистика и экономика
المؤلفون الرئيسيون: Vladimir A. Polyakov, Andrey A. Romanov
التنسيق: مقال
اللغة:الروسية
منشور في: Plekhanov Russian University of Economics 2016-08-01
الموضوعات:
продвижение в маркетинге
маркетинговые коммуникации
концепции продвижения
эволюция маркетинговых коммуникаций
жизненный цикл рекламного рынка
тенденции маркетинговых коммуникаций
promotion in marketing
marketing communications
concept of promoting
evolution of marketing communications
life cycle of the advertising market
trends of marketing communications
الوصول للمادة أونلاين:https://statecon.rea.ru/jour/article/view/307
الوصف
الملخص:The article considers and justifies the modern concepts and trends of marketing communications. It deals with examples of emerging communication technologies, proposes the system of the evolution concepts of marketing communications and characteristics of the life cycle of the advertising market. Development directions of the concepts of marketing communications are given in the article.
تدمد:2500-3925

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