Identity Experiment in the Metaverse: Making Sense of Zepeto Users’ Avatar Use

With the proliferation of online platforms that support avatar-based communication, the notion of metaverse has drawn much public attention. Using a mixed-method approach, the current work explores how users experiment with their avatars in Zepeto, a popular metaverse service with millions of users...

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Bibliographic Details
Published in:	International Journal of Communication
Main Authors:	Eun-Ju Lee, Sojeong Park, Wonjae Lee, Hyun Suk Kim
Format:	Article
Language:	English
Published:	USC Annenberg Press 2024-07-01
Subjects:	authenticity avatar Big Five personality traits identity metaverse need for popularity
Online Access:	https://ijoc.org/index.php/ijoc/article/view/21138

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