Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Industry 4.0, or the Fourth Industrial Revolution, is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant...

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Bibliographic Details
Published in:	Journal of Sensor and Actuator Networks
Main Authors:	Albérico Travassos Rosário, Joana Carmo Dias
Format:	Article
Language:	English
Published:	MDPI AG 2022-06-01
Subjects:	Industry 4.0 marketing technologies connectivity
Online Access:	https://www.mdpi.com/2224-2708/11/3/30

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