The Importance of the Loyalty of Fashion Brands through Digital Marketing
The fashion industry, the world’s economic engine ahead of prominent sectors such as the automobile and energy sectors, has found an effective communication strategy on the Internet. Fashion brands reinvent themselves in their marketing and business strategies to adapt and approach emerging markets...
| Published in: | Journal of Spatial and Organizational Dynamics |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Research Centre for Tourism, Sustainability and Well-being - CinTurs; University of Algarve
2020-09-01
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| Subjects: | |
| Online Access: | http://www.cieo.pt/journal/J_3_2020/article4.pdf |