| Summary: | Goal: This study examines the relationships among key supply chain drivers supply chain agility (SCA), supply chain visibility (SCV), supplier collaboration (SC), and technology integration (TI) and their impact on supply chain performance (SCP), emphasizing the mediating role of supply chain responsiveness (SCR) in the FMCG sector in Bangladesh. By providing empirical insights into these interactions, the study aims to enhance both academic discourse and practical strategies for optimizing supply chain efficiency in a rapidly growing industry.
Design/methodology/approach: A quantitative research design was employed, utilizing a structured questionnaire distributed among FMCG companies in Bangladesh. Out of 360 distributed questionnaires, 217 responses were collected, with 198 valid responses used for analysis. Structural equation modeling (PLS-SEM) via Smart PLS 4 was applied to test the proposed relationships. The study assessed the measurement model for validity and reliability before evaluating the structural model to examine direct and mediating effects.
Findings: The results confirm that SCA and SCV significantly impact SCR, which in turn enhances SCP. While SC and TI do not have direct effects on SCP, they exert significant influence when mediated by SCR. These findings highlight the critical role of responsiveness in strengthening the effectiveness of key supply chain drivers in FMCG firms.
Practical implications: The study provides actionable insights for FMCG firms aiming to improve supply chain performance by enhancing agility, visibility, and responsiveness. Investments in digital integration and real-time monitoring can strengthen these relationships and drive operational excellence.
Social implications: By improving supply chain responsiveness, FMCG firms can enhance service efficiency, reduce lead times, and better meet consumer demands, ultimately contributing to a more resilient supply chain ecosystem in Bangladesh.
Originality/value: This study offers novel insights into the mediating role of SCR in supply chain management, particularly within an emerging market context. It expands existing literature by integrating responsiveness as a key factor in performance enhancement.
Limitations: The study is limited to the FMCG sector in Bangladesh and relies on cross-sectional data. Future research should explore longitudinal effects and comparative analyses across industries.
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