Understanding Customer Perception of Airline Service Quality and Brand Image: A Pathway to Loyalty and Repurchase Intentions

This study investigates how customer perceptions of service quality and airline brand image affect customer loyalty and intentions to repurchase. By employing a systematic literature review (SLR) method in line with the PRISMA protocol, the research examines 50 articles indexed in Scopus that perta...

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Bibliographic Details
Published in:	Indonesian Interdisciplinary Journal of Sharia Economics
Main Authors:	Astri Rumondang Banjarnahor, Juliater Simarmata, Rudi Max Damara Gugat, Otto Sugiharto Prakoso, Andre Yosafat
Format:	Article
Language:	English
Published:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-12-01
Subjects:	Service Quality, Brand Image, Customer Loyalty, Repurchase Intent, Systematic Literature Review
Online Access:	https://e-journal.uac.ac.id/index.php/iijse/article/view/5971

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