Digital nostalgia: Marketing strategy for transforming the new into the old

Causing nostalgic feelings in consumers has long been a very effective means of influencing their shopping behavior. Lately, and probably under the influence of a crisis situation caused by a pandemic, in which people are generally more concerned about the existence of their family members and thems...

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Bibliographic Details
Published in:	Megatrend Revija
Main Authors:	Baltezarević Radoslav, Milić Mladen
Format:	Article
Language:	English
Published:	Megatrend University 2021-01-01
Subjects:	nostalgia digital nostalgia marketing strategy consumer behavior video games
Online Access:	https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2021/1820-31592102063B.pdf

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