Holistic implementation of knowledge of the marketing ambassadors

Purpose - The paper emphasizes the role of marketing knowledge in development of countries, organizations, schools and universities. The purpose is a research on the power of knowledge of the marketing ambassadors and proposal of a model for holistic implementation of knowledge of the marketing amba...

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Bibliographic Details

Published in:	Megatrend Revija
Main Authors:	Rakić Beba, Rakić Mira
Format:	Article
Language:	English
Published:	Megatrend University 2014-01-01
Subjects:	marketing marketing knowledge marketing ambassadors holistic marketing
Online Access:	http://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2014/1820-31591404197R.pdf