Brand creation and its market positioning
Branding of products and services is an essential marketing activity if we want to successfully position ourselves on the market and achieve the desired results. Particular attention is paid to this issue today and rightly attaches great importance. Although the branding process requires a lot of ti...
| Published in: | Tehnika |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Union of Engineers and Technicians of Serbia
2018-01-01
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| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0040-2176/2018/0040-21761806868L.pdf |
| Summary: | Branding of products and services is an essential marketing activity if we want to successfully position ourselves on the market and achieve the desired results. Particular attention is paid to this issue today and rightly attaches great importance. Although the branding process requires a lot of time, work and invested resources, the benefits of this work are multiple. Without branding, it will be difficult and desirable to succeed. |
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| ISSN: | 0040-2176 2560-3086 |