Brand creation and its market positioning

Branding of products and services is an essential marketing activity if we want to successfully position ourselves on the market and achieve the desired results. Particular attention is paid to this issue today and rightly attaches great importance. Although the branding process requires a lot of ti...

Full description

Bibliographic Details
Published in:	Tehnika
Main Author:	Labović Vidak V.
Format:	Article
Language:	English
Published:	Union of Engineers and Technicians of Serbia 2018-01-01
Subjects:	branding positioning market success
Online Access:	https://scindeks-clanci.ceon.rs/data/pdf/0040-2176/2018/0040-21761806868L.pdf

Similar Items

Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand Love? The Mediating Role of Brand Positioning Effectiveness
by: Saad Shahid
Published: (2019-10-01)

Marketing research and brand management in the margarine market
by: Larisa M. Kapustina, et al.
Published: (2024-07-01)

An experimental study of the effect of green positioning on brand attitude
by: PATRIK HARTMANN, et al.
Published: (2004-06-01)

Features of competitive brand positioning
by: O.A. Kovalchuk
Published: (2018-12-01)

Explaining the Model of Brand Selection and Development with Emphasis on the Role of Positioning Strategy in Yek-o-Yek Food Industries Company
by: Ahmad Akhlaghi, et al.
Published: (2024-11-01)

The theoretic-methodological basics of brand creation
by: O.A. Bilovodska, et al.
Published: (2012-03-01)

Strategic positioning, relational marketing, and brand loyalty: The mediating role of brand image in Indonesia’s telecom sector
by: Muhammad Ismail, et al.
Published: (2025-09-01)

Brand Alliance. Building Block for Scientific Organisations’ Marketing Strategy
by: Redler Joern
Published: (2016-03-01)

Contemporary Branding Strategies for Higher Education
by: Helen O’Sullivan, et al.
Published: (2024-08-01)

Genesis Standing Alone as a Luxury Sedan Brand in the U.S. Market
by: Hyerin Ryu, et al.
Published: (2019-04-01)

ORGANIC FOOD POSITIONING: HOW DO COMPANIES WANT THEIR BRAND TO BE PERCEIVED BY CONSUMERS?
by: Mihai STOICA
Published: (2023-05-01)

Analysis of the Influence of Brand Attitude and Brand Engagement on Positive Brand Referral Kopiko Brand
by: Ilham Sigit, et al.
Published: (2024-03-01)

‘Land of Creation’: The Position, Brand Owners, and Contributors for Israel's Branding
by: Papp-Váry Árpád Ferenc, et al.
Published: (2020-12-01)

Branding Positioning, Marketing Kit, and Marketing Plan : Praktik Pengabdian di Kafe Bangsal Kopi Bantul Yogyakarta
by: Gulam Hazmin, et al.
Published: (2023-08-01)

Creating brand market value
by: Brzaković Aleksandar, et al.
Published: (2019-01-01)

The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty
by: Retno Dewanti, et al.
Published: (2011-11-01)

Succes on the International Market Depends on Brand Strategy
by: Victor Danciu
Published: (2006-08-01)

BRAND POSITIONING IN THE COMPETITIVE ENVIRONMENT
by: Alexandra IORGULESCU, et al.
Published: (2019-07-01)

Marketing Mix and the Brand Reputation of Nokia
by: Syed Ehtisham Ali
Published: (2008-04-01)

METHODOLOGICAL ASPECTS OF REGIONAL BRANDING IN TERRITORIAL MARKETING SYSTEM
by: Olga A. Mironova, et al.
Published: (2012-09-01)

the impact of the Islamic Azad University Electronics Branch's brand on its competitive advantage, considering the mediating role of positioning and market orientation
by: Mehri KashefArzanagh, et al.
Published: (2024-12-01)

Social media marketing, functional branding strategy and intentional branding
by: Mohammad Fahmi Al-Zyoud
Published: (2018-07-01)

Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials
by: Iin Mayasari, et al.
Published: (2023-05-01)

An exploration of entrepreneur brand orientation and consumer perceptions of SMEs’ brand positioning
by: Akintayo Adesoji Ogunsanya, et al.
Published: (2022-10-01)

Brand market positions estimation and defining the strategic targets of its development
by: S.M. Makhnusha
Published: (2010-06-01)

Green Brand Positioning as a Strategy to Guide the Green Marketing Mix: A Perspective on the Organic Food Supply Chain
by: Mihai Stoica
Published: (2021-01-01)

Regional brand: the essence and formation model
by: V. A. Klimenko, et al.
Published: (2024-03-01)

The State of Content Marketing in Hungary and Its Possible Effects on a Specific Brand – Hungarian Experts’ Opinions
by: Gergő Hajdu
Published: (2024-07-01)

Performant Brand Management Contribution to the Company Success on International Market
by: Victor Danciu
Published: (2007-02-01)

THE ROLE OF BRANDING IN MARKETING STRATEGY
by: Roxana DUMITRIU
Published: (2012-01-01)

Personal brand and integrated marketing communications
by: Milovanović Svetislav, et al.
Published: (2018-01-01)

KEY CONSIDERATIONS WHEN DEVELOPING A COUNTRY’S TOURISM BRANDING STRATEGY
by: Otilia-Elena PLATON, et al.
Published: (2021-05-01)

Marketization of Higher Education and University Branding. Review of: Papadimitrou A. (ed.) Competition in Higher Education Branding and Marketing: National and Global Perspectives
by: Pavel Demin
Published: (2019-12-01)

BRAND POSITIONING STRATEGY THROUGH DIGITAL MARKETING OF COMMERCIAL RICE PRODUCTS AT PERUM BULOG JEMBER BRANCH
by: Yuli Wibowo, et al.
Published: (2024-12-01)

IMPROVING METHODS OF BRAND POSITIONING
by: O. O. Shvets
Published: (2015-02-01)

The Antecedents and Consequences of Effective Brand Positioning
by: Changju Kim, et al.
Published: (2015-10-01)

University brand: A systematic literature review
by: Xiao Yaping, et al.
Published: (2023-06-01)

Is the use of influencer marketing and brand community effective for enhancing awareness of a new brand?
by: Asnan Furinto, et al.
Published: (2024-08-01)

BRANDING AS AN EFFECTIVE MARKETING STRATEGY FOR THE COMPETITIVENESS OF THE DAIRY INDUSTRY
by: Olha Kovalchuk
Published: (2020-12-01)

Does AI marketing efforts affect brand loyalty of Gen Z consumers? Mediating role of brand image and brand experience
by: Zakaria Abdiwali Mohamed, et al.
Published: (2025-12-01)