Brand creation and its market positioning
Branding of products and services is an essential marketing activity if we want to successfully position ourselves on the market and achieve the desired results. Particular attention is paid to this issue today and rightly attaches great importance. Although the branding process requires a lot of ti...
| 出版年: | Tehnika |
|---|---|
| 第一著者: | Labović Vidak V. |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
Union of Engineers and Technicians of Serbia
2018-01-01
|
| 主題: | |
| オンライン・アクセス: | https://scindeks-clanci.ceon.rs/data/pdf/0040-2176/2018/0040-21761806868L.pdf |
類似資料
Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand Love? The Mediating Role of Brand Positioning Effectiveness
著者:: Saad Shahid
出版事項: (2019-10-01)
著者:: Saad Shahid
出版事項: (2019-10-01)
Marketing research and brand management in the margarine market
著者:: Larisa M. Kapustina, 等
出版事項: (2024-07-01)
著者:: Larisa M. Kapustina, 等
出版事項: (2024-07-01)
An experimental study of the effect of green positioning on brand attitude
著者:: PATRIK HARTMANN, 等
出版事項: (2004-06-01)
著者:: PATRIK HARTMANN, 等
出版事項: (2004-06-01)
Features of competitive brand positioning
著者:: O.A. Kovalchuk
出版事項: (2018-12-01)
著者:: O.A. Kovalchuk
出版事項: (2018-12-01)
Explaining the Model of Brand Selection and Development with Emphasis on the Role of Positioning Strategy in Yek-o-Yek Food Industries Company
著者:: Ahmad Akhlaghi, 等
出版事項: (2024-11-01)
著者:: Ahmad Akhlaghi, 等
出版事項: (2024-11-01)
The theoretic-methodological basics of brand creation
著者:: O.A. Bilovodska, 等
出版事項: (2012-03-01)
著者:: O.A. Bilovodska, 等
出版事項: (2012-03-01)
Strategic positioning, relational marketing, and brand loyalty: The mediating role of brand image in Indonesia’s telecom sector
著者:: Muhammad Ismail, 等
出版事項: (2025-09-01)
著者:: Muhammad Ismail, 等
出版事項: (2025-09-01)
Brand Alliance. Building Block for Scientific Organisations’ Marketing Strategy
著者:: Redler Joern
出版事項: (2016-03-01)
著者:: Redler Joern
出版事項: (2016-03-01)
Contemporary Branding Strategies for Higher Education
著者:: Helen O’Sullivan, 等
出版事項: (2024-08-01)
著者:: Helen O’Sullivan, 等
出版事項: (2024-08-01)
Genesis Standing Alone as a Luxury Sedan Brand in the U.S. Market
著者:: Hyerin Ryu, 等
出版事項: (2019-04-01)
著者:: Hyerin Ryu, 等
出版事項: (2019-04-01)
ORGANIC FOOD POSITIONING: HOW DO COMPANIES WANT THEIR BRAND TO BE PERCEIVED BY CONSUMERS?
著者:: Mihai STOICA
出版事項: (2023-05-01)
著者:: Mihai STOICA
出版事項: (2023-05-01)
Analysis of the Influence of Brand Attitude and Brand Engagement on Positive Brand Referral Kopiko Brand
著者:: Ilham Sigit, 等
出版事項: (2024-03-01)
著者:: Ilham Sigit, 等
出版事項: (2024-03-01)
‘Land of Creation’: The Position, Brand Owners, and Contributors for Israel's Branding
著者:: Papp-Váry Árpád Ferenc, 等
出版事項: (2020-12-01)
著者:: Papp-Váry Árpád Ferenc, 等
出版事項: (2020-12-01)
Branding Positioning, Marketing Kit, and Marketing Plan : Praktik Pengabdian di Kafe Bangsal Kopi Bantul Yogyakarta
著者:: Gulam Hazmin, 等
出版事項: (2023-08-01)
著者:: Gulam Hazmin, 等
出版事項: (2023-08-01)
Creating brand market value
著者:: Brzaković Aleksandar, 等
出版事項: (2019-01-01)
著者:: Brzaković Aleksandar, 等
出版事項: (2019-01-01)
The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty
著者:: Retno Dewanti, 等
出版事項: (2011-11-01)
著者:: Retno Dewanti, 等
出版事項: (2011-11-01)
Succes on the International Market Depends on Brand Strategy
著者:: Victor Danciu
出版事項: (2006-08-01)
著者:: Victor Danciu
出版事項: (2006-08-01)
BRAND POSITIONING IN THE COMPETITIVE ENVIRONMENT
著者:: Alexandra IORGULESCU, 等
出版事項: (2019-07-01)
著者:: Alexandra IORGULESCU, 等
出版事項: (2019-07-01)
Marketing Mix and the Brand Reputation of Nokia
著者:: Syed Ehtisham Ali
出版事項: (2008-04-01)
著者:: Syed Ehtisham Ali
出版事項: (2008-04-01)
METHODOLOGICAL ASPECTS OF REGIONAL BRANDING IN TERRITORIAL MARKETING SYSTEM
著者:: Olga A. Mironova, 等
出版事項: (2012-09-01)
著者:: Olga A. Mironova, 等
出版事項: (2012-09-01)
the impact of the Islamic Azad University Electronics Branch's brand on its competitive advantage, considering the mediating role of positioning and market orientation
著者:: Mehri KashefArzanagh, 等
出版事項: (2024-12-01)
著者:: Mehri KashefArzanagh, 等
出版事項: (2024-12-01)
Social media marketing, functional branding strategy and intentional branding
著者:: Mohammad Fahmi Al-Zyoud
出版事項: (2018-07-01)
著者:: Mohammad Fahmi Al-Zyoud
出版事項: (2018-07-01)
Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials
著者:: Iin Mayasari, 等
出版事項: (2023-05-01)
著者:: Iin Mayasari, 等
出版事項: (2023-05-01)
An exploration of entrepreneur brand orientation and consumer perceptions of SMEs’ brand positioning
著者:: Akintayo Adesoji Ogunsanya, 等
出版事項: (2022-10-01)
著者:: Akintayo Adesoji Ogunsanya, 等
出版事項: (2022-10-01)
Brand market positions estimation and defining the strategic targets of its development
著者:: S.M. Makhnusha
出版事項: (2010-06-01)
著者:: S.M. Makhnusha
出版事項: (2010-06-01)
Green Brand Positioning as a Strategy to Guide the Green Marketing Mix: A Perspective on the Organic Food Supply Chain
著者:: Mihai Stoica
出版事項: (2021-01-01)
著者:: Mihai Stoica
出版事項: (2021-01-01)
Regional brand: the essence and formation model
著者:: V. A. Klimenko, 等
出版事項: (2024-03-01)
著者:: V. A. Klimenko, 等
出版事項: (2024-03-01)
The State of Content Marketing in Hungary and Its Possible Effects on a Specific Brand – Hungarian Experts’ Opinions
著者:: Gergő Hajdu
出版事項: (2024-07-01)
著者:: Gergő Hajdu
出版事項: (2024-07-01)
Performant Brand Management Contribution to the Company Success on International Market
著者:: Victor Danciu
出版事項: (2007-02-01)
著者:: Victor Danciu
出版事項: (2007-02-01)
THE ROLE OF BRANDING IN MARKETING STRATEGY
著者:: Roxana DUMITRIU
出版事項: (2012-01-01)
著者:: Roxana DUMITRIU
出版事項: (2012-01-01)
Personal brand and integrated marketing communications
著者:: Milovanović Svetislav, 等
出版事項: (2018-01-01)
著者:: Milovanović Svetislav, 等
出版事項: (2018-01-01)
KEY CONSIDERATIONS WHEN DEVELOPING A COUNTRY’S TOURISM BRANDING STRATEGY
著者:: Otilia-Elena PLATON, 等
出版事項: (2021-05-01)
著者:: Otilia-Elena PLATON, 等
出版事項: (2021-05-01)
Marketization of Higher Education and University Branding. Review of: Papadimitrou A. (ed.) Competition in Higher Education Branding and Marketing: National and Global Perspectives
著者:: Pavel Demin
出版事項: (2019-12-01)
著者:: Pavel Demin
出版事項: (2019-12-01)
BRAND POSITIONING STRATEGY THROUGH DIGITAL MARKETING OF COMMERCIAL RICE PRODUCTS AT PERUM BULOG JEMBER BRANCH
著者:: Yuli Wibowo, 等
出版事項: (2024-12-01)
著者:: Yuli Wibowo, 等
出版事項: (2024-12-01)
IMPROVING METHODS OF BRAND POSITIONING
著者:: O. O. Shvets
出版事項: (2015-02-01)
著者:: O. O. Shvets
出版事項: (2015-02-01)
The Antecedents and Consequences of Effective Brand Positioning
著者:: Changju Kim, 等
出版事項: (2015-10-01)
著者:: Changju Kim, 等
出版事項: (2015-10-01)
University brand: A systematic literature review
著者:: Xiao Yaping, 等
出版事項: (2023-06-01)
著者:: Xiao Yaping, 等
出版事項: (2023-06-01)
Is the use of influencer marketing and brand community effective for enhancing awareness of a new brand?
著者:: Asnan Furinto, 等
出版事項: (2024-08-01)
著者:: Asnan Furinto, 等
出版事項: (2024-08-01)
BRANDING AS AN EFFECTIVE MARKETING STRATEGY FOR THE COMPETITIVENESS OF THE DAIRY INDUSTRY
著者:: Olha Kovalchuk
出版事項: (2020-12-01)
著者:: Olha Kovalchuk
出版事項: (2020-12-01)
Does AI marketing efforts affect brand loyalty of Gen Z consumers? Mediating role of brand image and brand experience
著者:: Zakaria Abdiwali Mohamed, 等
出版事項: (2025-12-01)
著者:: Zakaria Abdiwali Mohamed, 等
出版事項: (2025-12-01)
類似資料
-
Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand Love? The Mediating Role of Brand Positioning Effectiveness
著者:: Saad Shahid
出版事項: (2019-10-01) -
Marketing research and brand management in the margarine market
著者:: Larisa M. Kapustina, 等
出版事項: (2024-07-01) -
An experimental study of the effect of green positioning on brand attitude
著者:: PATRIK HARTMANN, 等
出版事項: (2004-06-01) -
Features of competitive brand positioning
著者:: O.A. Kovalchuk
出版事項: (2018-12-01) -
Explaining the Model of Brand Selection and Development with Emphasis on the Role of Positioning Strategy in Yek-o-Yek Food Industries Company
著者:: Ahmad Akhlaghi, 等
出版事項: (2024-11-01)
