Search Results - ADVERTISING AND CREATIVE STRATEGIES

STRATEGI KREATIF IKLAN “KISAH LEGENDA NUSANTARA” DALAM MENUMBUHKAN BRAND AWARENESS INDOESKRIM NUSANTARA by Ikhromi Oktafiandi

Subjects: “…creative advertising strategy…”
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The creative approach of the South African advertising industry towards the black consumer by Carla Enslin

“… Successful advertising emerges as a creative and effective communication strategy. …”
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The Effect of Narrative and Informational Features of Advertisements on the Attitudes Toward Them: by Reo Fukuda

Subjects: “…advertising strategy…”
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Philosophy of design thinking as a creative methodology for designing interactive advertising campaigns by hend alwetaid, Faten Farouk

Subjects: “…creative strategy…”
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More Is Not Better: An Inverted U-Shaped Relationship Between Advertising Creative Strategies and Consumer Review Valence by Yang Jialu, Niu Yongge, Luo Yudian

“…This study not only provides a new theoretical perspective for NCS, but also contributes valuable guiding principles for designing the effective advertising creative strategies for new products.…”
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Promotion Strategy Specific to Organizations Participating in “Back to School” Program by Irina SUSANU, Nicoleta CRISTACHE, Sofia DAVID, Liljana ELMAZI, Alexandru NEDELEA

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Audiovisual Narrative Genres as a Tool for Advertising Research by Víctor Hernández-Santaolalla, Jorge David Fernández Gómez, María del Mar Rubio-Hernández

Subjects: “…advertising strategy…”
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Metaphorical Thinking & Key-visual creativity in Pandemic Advertising by Amira Kadry

“…As pictures are the main design element in the advertising message, Whenever it comes to Advertising, “Creativity” is the most important aspect to be looked upon. …”
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Playful Strategies in Print Advertising by Alysa Karels, Teresa de la Hera

“…Regarding the latter, the benefit for advertisers to use playful print advertising strategies in their marketing mix is illuminated and ethical concerns regarding the persuasion of the strategies are expressed. …”
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The role of marketing and advertising in the integration and development of creative industries in the international classification by Y. Bolatbek, G.K. Niyetalina, J. Garcia Laborda, Z.B. Akhmetova

“…Key words: creative industries, creative economy, international classification, advertising, marketing strategies, place branding. …”
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TENDENCIES OF LINGUAL CREATIVITY IN FORMING THE CONTEMPORARY ERGONYMICON: TAKING THE NEW ERGONYMS IN BILINGUAL KAZAN AS AN EXAMPLE by D.A. Salimova

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Constraints imposed on the creative cover letter writing by digital online job advertisements by Debbie Guan Eng Ho, Alex Henry

“…Based on a genre-based analysis of sixty Australian-based online advertisements and a case study, it is found that the open-ended and creative cover letter may no longer be the preeminent genre of the job application process. …”
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Beyond the Jingle: A Thematic Analysis of Creative Persuasion in Nigerian Telecommunications Advertising by Augustine Anyasi C. Akaeze

“… Background: The study of creative approaches in functional advertising is a key focus for marketing communication scholars, as advertisers constantly work to capture the attention of television's vast audience. …”
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Advertising creativity: Its influence on media response states towards the Hierarchy of effects by Miguel Paolo L. Paredes, Reynaldo A. Bautista, Jr., Rayan P. Dui

“…The study investigates the influence of Advertising Creativity (AC) on Ad effectiveness in the context of Interactive Digital Media (IDM). …”
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Formation and peculiarities of advertising campaign by Yu.O. Golovchuk, L.V. Dibchuk

“…Therefore, the strategy of a successful advertising business campaign is an important factor for every company and business. …”
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Guerrilla Advertising Strategies A Theoretical Approach by Huda Othman

“…Guerilla advertising strategies display creative ideas presented dynamically with unconventional methods at places where advertising would be least expected. …”
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Creativity in distinctive brand assets by Gabija Velykytė

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Quality culture in advertising agencies and creativity for campaign effectiveness: Analysis of Six Sigma practices by Aarzoo, Ruhi Lal

“…This research adds to the ongoing discussion about integrating Six Sigma in creative industries, encouraging practitioners to explore adaptive strategies that combine efficiency and innovation to enhance advertising performance.…”
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Analytical study of applying the lean advertising strategy in the development of advertising performance in global issues "Climate change campaigns as a model" by Haidy youssef Abo-elgeat

“…The difficulty of applying this strategy in advertising work is that systematic thought based on the lean marketing strategy was not part of the advertising design work elements, as design and advertising workers may consider this to be a limitation to their ideas, and stifle the creativity required in their work. …”
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How ad variation and repetition influence memory recall: effects of brand familiarity and message similarity by Jeongbin Whang, Sungho Lee

“…Appropriately using advertising variation and repetition strategies is critical to marketers’ decision-making process. …”
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