Search Results - AUDIENCE FRAGMENTATION

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    Effect of online video infotainment on audience attention by Xinran Dai, Jing Wang

    “…From the perspective of online video and media platforms, time fragmentation significantly impacts the audience’s attention positively and negatively. …”
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    From Skepticism to Story: Reclaiming the Bible’s Metanarrative for Postmodern Audiences by Bob C. Greene

    Published in Religions (2025-07-01)
    “…By utilizing narrative theology, post-critical epistemologies, and performative models of preaching, this study proposes a recalibrated approach to gospel proclamation, adapted for fragmented and skeptical audiences, while safeguarding theological orthodoxy.…”
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    Unraveling Structured Routine: An Exploration of Audiences’ Habits in the Post-Network Age by Chun Shao

    Published in International Journal of Communication (2024-07-01)
    “… Over the past decades, audience researchers have strived to investigate the impact of traditional and emerging factors on audiences’ television viewing behaviors. …”
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    Targeting audience personas with programmatic geographic segments using unsupervised methods by Viraj Noorithaya

    Published in IIMB Management Review (2025-03-01)
    “…While approaches like Data clean rooms, Federated learning have started gaining prominence, the current AdTech space is highly fragmented regarding channels, standards, platforms, inventory, cookieless targeting approaches, and compatibility.For marketers, it is crucial to have generalized and interoperable but privacy-compliant approaches to reach their audience. …”
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    The Social Construction of the Arab Online Media Audience: Paradoxical Issues in the Digital Era by Wail Ismail A. Barry

    Published in Cultura, Lenguaje y Representación (2010-05-01)
    “…The core of this article tackles some contradictory issues resulting from using online media among a sample of the Arab audience. Issues of fragmentation, diversity of content, the virtual public sphere, or convergence are inherent to the current study. …”
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    When digital audiences disregard the journalistic agenda: conceptualization and evolution of the news gap by Alba Diez-Gracia, Pilar Sánchez-García

    “… The digital media environment, transformed by the increase in multiplatform content, reflects a growing divergence of news interests between the journalistic agenda set by the media and the real preference of audiences. This difference in criteria forces the media to compete for the attention of a fragmented and detached public by combining current news topics with other soft, spectacular or curious topics on their agenda. …”
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