Search Results - BRAND COMMUNICATION

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  1. 1

    The Relationship of Brand Marketing Communication and Brand Authenticity by Wan Soraya Abdul Ghani, Nurul Atiqah Amalina Azman, Norhidayah Mohd Rashid, Abdul Hamid Abdul Halim

    “…This study aims to determine the relationship between brand marketing communication towards brand authenticity among the users of a local brand company. …”
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  2. 2

    The Relationship of Brand Marketing Communication and Brand Authenticity by Wan Soraya Wan Abdul Ghani, Nurul Atiqah Amalina Azman, Norhidayah Mohd Rashid, Abdul Hamid Abdul Halim

    “… This study aims to determine the relationship between brand marketing communication towards brand authenticity among the users of a local brand company. …”
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    Article


  3. 3

    Building Brand Loyalty: The Role of Brand Communication, Brand Identity, and Brand Experience Mediated by Brand Trust by Fatmah Cholid Bawazir, Eric Harianto, Muhammad Azizurrohman

    Published in Jurnal Aplikasi Manajemen (2024-09-01)
    Subjects: “…Brand Communication…”
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    Article


  4. 4

    COMMUNICATION STRATEGIES IN THE CITY BRANDING by Marijan Primorac

    Published in Hum (2018-01-01)
    Subjects: “…brand…”
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    Article


  5. 5

    COMMUNICATION MECHANISM OF TERRITORY BRANDING by M. Makashev

    Published in Вестник университета (2017-03-01)
    Subjects: “…branding communications…”
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    Article


  6. 6

    Vatican-branded science communication by Nico Pitrelli

    Published in JCOM: Journal of Science Communication (2007-09-01)
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    Article


  7. 7

    COMMUNICATION AND BRANDING – ECONOMIC STANDPOINT by CLAUDIA ELENA PAICU

    Subjects: “…branding…”
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    Article


  8. 8

    BRAND COMMUNICATION ON SOCIAL NETWORKS by Otilia-Elena PLATON

    Published in Challenges of the Knowledge Society (2015-07-01)
    Subjects: “…brand communication…”
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    Article


  9. 9

    THE RELATIONSHIP OF BRAND COMMUNICATION, BRAND IMAGE, AND BRAND TRUST TO BRAND LOYALTY OF SAMSUNG CELLULAR PHONE PRODUCT by Lenggono A., Syah T.Y.R., Negoro D.A.

    Subjects: “…Brand communication…”
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    Article


  10. 10

    The filtration system of localization and glocalization for brand voice and brand communication by Jūlija Surikova, Sati Siroda

    Published in Journal of Social Studies (2023-10-01)
    Subjects: “…brand voice, brand communication, globalization, localization, glocalization, filtration system…”
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    Article


  11. 11

    Brand linguistics as a holistic perspective in the study of brand communication by Andreana Eftimova

    Published in Медии и език (2023-04-01)
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    Article


  12. 12

    How Do Brand Communication and Brand Personality Shape Consumer Loyalty? by Emilija Heleta Švrakić, Maja Arslanagić-Kalajdžić

    Published in Economic and Business Review (2023-06-01)
    Subjects: “…brand communication…”
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    Article


  13. 13

    THE USE OF SOCIAL MEDIA IN COMMUNICATION AND BRANDING by Ewa Jaska, Agnieszka Werenowska

    Published in Ekonomia i Prawo (2014-03-01)
    Subjects: “…brand communication…”
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    Article


  14. 14

    Personal brand and integrated marketing communications by Milovanović Svetislav, Lukinović Mario, Baltezarević Radoslav

    Published in Megatrend Revija (2018-01-01)
    Subjects: “…brand…”
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    Article


  15. 15

    The influence of personal brand communication on consumers by Saulius Kromalcas, Lidija Kraujalienė, Gustas Ževžikovas

    Published in Business: Theory and Practice (2024-03-01)
    Subjects: “…personal brand…”
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    Article


  16. 16

    Brand Communication in a Digitalized World by Kecskes Robert

    Published in GfK Marketing Intelligence Review (2017-11-01)
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    Article


  17. 17

    Sustainability Communications and Corporate Brand Associations by Neeraj Bharadwaj, Prasad A. Naik, Pravin Nath

    Published in Journal of Sustainable Marketing (2022-06-01)
    “…This article addresses this knowledge gap by explicating how select paid, owned, and earned ESG communications can impact brand perceptions about the selling firm. …”
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    Article


  18. 18

    Publishing Brand and Its Communication Potential by T. G. Kupriyanova

    Published in Библиосфера (2023-10-01)
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    Article


  19. 19

    Trends in Research on Strategic Communication, Strategic Integrated Communication, Personal Branding and Brand Advocacy in the Context of Higher Education. by Jacobus M. De Villiers, Anette Degenaar, Lynnette Fourie

    Published in Communicare (2025-05-01)
    Subjects: “…Brand advocacy…”
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    Article


  20. 20

    What factors determine brand communication? A hybrid brand communication model from utilitarian and hedonic perspectives by Lingzhi Brian Fang, Mingzhen Liu, Liu Tang

    Published in Frontiers in Psychology (2023-01-01)
    Subjects: “…hybrid brand communication mechanism…”
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    Article


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