Search Results - BRAND ENGAGEMENT

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  1. 1

    Analysis of the Influence of Brand Attitude and Brand Engagement on Positive Brand Referral Kopiko Brand by Ilham Sigit, Ferry Tema Atmaja

    Published in Management Analysis Journal (2024-03-01)
    Subjects: “…brand engagement…”
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    Article


  2. 2

    Brand Engagement and Consumer Innovativeness by Ronald Goldsmith, Leisa Flynn, Felipe Korzenny

    Published in Journal of Applied Marketing Theory (2015-12-01)
    “…Brand engagement describes the tendency of consumers to make the brands they buy part of their self-concept. …”
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    Article


  3. 3

    Conceptualizing Islamic Brand Engagement by Chandra Warsito

    Published in Ijtimā'iyya (2019-03-01)
    Subjects: “…islamic brand engagement…”
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    Article


  4. 4

    The Role of Customer Brand Engagement in Mediating the Effect of Brand Expressiveness and Brand Community Identification on Brand Loyalty by Firda Alvi Damayanti, Dimas Bayu Wicaksono, Muhammad Rivaldi Shadam, Aang Curatman

    Subjects: “…Customer Brand Engagement…”
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    Article


  5. 5

    Influence of Brand Image on Brand Loyalty Using Brand Trust and Social Media Engagement by Nur Fitriayu Mandasari, Muhammad Ashdaq, Enny Radjab, Muhammad Nadir, Listiana Sri Mulatsih

    Published in Jurnal Aplikasi Manajemen (2024-09-01)
    Subjects: “…Brand Image…”
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    Article


  6. 6

    The Effect of Brand Personality and Psychological Ownership of the Brands On Increasing Social Media Engagements of Brands by Nisa Nur Durulmuş, Adnan Kara

    Subjects: “…brand personality…”
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    Article


  7. 7

    How Social Media Impacts on Customer Brand Engagement, Brand Trust and Brand Loyalty by Riza Khusniah, Endang Siti Astuti, Wilopo

    Published in Profit: Jurnal Administrasi Bisnis (2024-01-01)
    Subjects: “…social media marketing activities; customer brand engagement; brand trust; brand loyalty; masstige brand…”
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    Article


  8. 8

    Exploring the Influence of Brand Coolness on Brand Love and Brand Engagement: Systematic Literature Review by Lucia Mega Yuliana, Andriani Kusumawati, Agung Nugroho Luthfi Imam Fahrudi

    Published in Profit: Jurnal Administrasi Bisnis (2025-01-01)
    Subjects: “…brand coolness; brand love; brand engagement…”
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    Article


  9. 9

    The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment by Shehla Qaiser, Muhammad Adnan Bashir, Muhammad Yasir, Muhammad Fahim

    Published in The Lahore Journal of Business (2021-05-01)
    Subjects: “…online customer brand engagement…”
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    Article


  10. 10

    Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity by Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey

    Published in Spanish Journal of Marketing-ESIC (2018-12-01)
    Subjects: “…Customer brand engagement…”
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    Article


  11. 11

    THE INFLUENCE OF BRAND AUTHENTICITY, BRAND SELF-CONGRUENCE, AND BRAND LOVE TOWARDS BRAND ENGAGEMENT OF TOURIST DESTINATION IN WEST SUMATERA by Yasri Yasri, Vidyarini Dwita, Astra Prima Budiarti

    Published in Economica (2022-10-01)
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    Article


  12. 12

    Does brand anthropomorphism and brand intimacy matter to assess consumers’ engagement successfully? by Thanh Nguyen Ngoc Dan, Phuc Ngo Trong

    Published in Cogent Business & Management (2023-12-01)
    Subjects: “…brand engagement…”
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    Article


  13. 13

    Customer value and customer brand engagement: Their effects on brand loyalty in automobile business by Sid Terason, Shixin Zhao, Pirayut Pattanayanon

    Published in Innovative Marketing (2021-05-01)
    Subjects: “…brand…”
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    Article


  14. 14

    Reward and Consumer Brand Engagement: Building Brand Loyalty in The On-Demand Service Platform by Desman Hidayat, Selviana, Muhamad Agung Alfaizah, Stefanus Rumangkit, Chairani Putri Pratiwi

    “…Purpose: This study investigates how reward and consumer brand engagement can affect brand loyalty in the on-demand service industry. …”
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    Article


  15. 15

    Social Brand Engagement: A New Idea by Kozinets Robert V.

    Published in GfK Marketing Intelligence Review (2014-11-01)
    Subjects: “…Social Brand Engagement…”
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    Article


  16. 16

    Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan by Kashif Farhat, Sany Sanuri Mohd Mokhtar, Salniza Bt Md. Salleh

    Published in Management Science Letters (2020-03-01)
    Subjects: “…brand engagement…”
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    Article


  17. 17

    Engaging consumers via online brand communities to achieve brand love and positive recommendations by Mandakini Paruthi, Harsandaldeep Kaur, Jamid Ul Islam, Aaleya Rasool, George Thomas

    Published in Spanish Journal of Marketing-ESIC (2023-08-01)
    Subjects: “…Brand love…”
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    Article


  18. 18

    Understanding the impacts of brand identification and brand experience on customer engagement in the light of energy optimization by Bouziane Zakaria, Bendahou Chaimaa, Habiba Bensassi Nour

    Published in E3S Web of Conferences (2023-01-01)
    Subjects: “…brands…”
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    Article


  19. 19

    Social Media Marketing and Brand Loyalty in the Indonesian Fashion Market: Mediating Role of Consumer Brand Engagement and Brand Awareness by Renny Christiarini, Natalya Natalya, Lily Purwianti

    Published in Journal of Enterprise and Development (2025-10-01)
    Subjects: “…Consumer Brand Engagement…”
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    Article


  20. 20

    The Impact of Internal Employer Branding on Employee Engagement and Retention by Alonderienė Raimonda, Urbelė Julija

    Published in Organizacijų Vadyba: Sisteminiai Tyrimai (2024-06-01)
    Subjects: “…employee engagement…”
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    Article


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