Search Results - BRAND EQUITY

The impact of brand concept on brand equity by Joo-Eon Jeon

Subjects: “…Brand equity…”
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ANTECEDENTS OF BRAND EQUITY by Andina Seliani, Luki Adiati Pratomo

Subjects: “…brand association, brand loyalty, brand awareness, brand image, country-of-origin image, brand equity.…”
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Destination Brand Equity: by Sangjeon Lee

Subjects: “…destination brand equity…”
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Insights on NGO brand equity: a donor-based brand equity model by Maria Jesus Rios Romero, Carmen Abril, Elena Urquia-Grande

Subjects: “…Brand equity…”
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Brand Equity Perceptual Mapping: Competitive Landscapes and Consumer Segments in Brand Equity Space by Brian Parker

“…This study advanced a technique to map brand metrics and theoretically derived diagnostics that depict the relative positions of competitive brand sets and audience segments in a perceptual consumer-based brand equity space. …”
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Marketing assets: Relating brand equity and customer equity by Jaime Romero, María J. Yagüe

Subjects: “…Brand equity, customer equity…”
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Product Placement and Brand Equity by Margherita Corniani

Subjects: “…brand equity…”
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The Effect of Industrial Brand Equity on Ingredient Brand Equity component and End-User Purchase Intention by هاشم آقازاده, احسان آقامیری حسین آبادی, فرینام شهرامی

Subjects: “…"industrial brand equity"…”
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Factors influencing brand equity: Testing Aaker’s brand equity framework in Malaysian toy industry by Wong Chee Hoo, Chai Yi Xin, Visal Moosa

Subjects: “…brand equity…”
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The effect of social media marketing on brand trust, brand equity and brand loyalty by Haudi Haudi, Wiwik Handayani, Musnaini, Yohanes Totok Suyoto, Teguh Praseti, Endang Pitaloka, Hadion Wijoyo, Hendrian Yonata, Intan Rachmina Koho, Yoyok Cahyono

“… This study aims to determine the effect of social media marketing activities on brand trust, brand equity and brand loyalty in social media. …”
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Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention by Rizwan Raheem Ahmed, Erum Zahoor Zaidi, Syed Hasnain Alam, Dalia Streimikiene, Vishnu Parmar

Subjects: “…brand equity…”
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Branding cities, regions and countries: the roadmap of place brand equity by Fabiana Gondim Mariutti, Janaina de Moura Engracia Giraldi

Subjects: “…brand equity…”
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Consumer-based brand equity: Do brand relationships matter? by Maja Konečnik Ruzzier, Nuša Petek, Mojca Bavdaž

Subjects: “…consumer-based brand equity…”
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Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives by Minh-Tri Ha

“…Enhancing green brand equity is among the answers. This article integrates consumer environmental values with brand knowledge and brand relationships to arrive at an integrated view of how green brand equity can be maximized. …”
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BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND by Muhammad Kashif, Siti Zakiah Melatu Samsi, Syamsulang Sarifuddin

Subjects: “…Customer-based brand equity…”
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Brand equity of Lahore Fort as a tourism destination brand by Muhammad Kashif, Siti Zakiah Melatu Samsi, Syamsulang Sarifuddin

Subjects: “…Customer-based brand equity…”
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The Effect of Customer Brand Identification on Brand Equity in Hotel Services by زهره دهدشتی شاهرخ, امید سلیمان زاده, وحیدرضا شاهمیرزایی

Subjects: “…brand equity…”
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EXPLORING THE INFLUENCE OF ONLINE CONSUMER BRAND BOYCOTTS ON BRAND EQUITY by Otilia-Elena PLATON

“…Such consumer-led boycotts can affect a company’s long-term branding efforts. In this context, the management of brand equity, and especially of brand trust, brand affect and brand loyalty, poses a challenge for companies that do not act or communicate in a suitable way. …”
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DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY by Veeva Mathew, Sam Thomas, Joseph I Injodey

Subjects: “…brand equity…”
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Employee Based Brand Equity: Building Brand Value for Employees through Internal Branding by Ezgi Erkmen

Subjects: “…brand equity…”
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