Search Results - BRAND IDENTITY

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  1. 1

    The Effect of Brand Trust and Brand Identity on Brand Evangelism by Hossein Balochi, Tahmoreth Hasangholi Pour, Morteza Maleki Min Bashe Razgah, Mohammad Ali Siah Sarani kojori

    Subjects: “…brand identity…”
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  2. 2

    Nation branding: The analysis of Serbia's brand identity by Novčić Branka, Štavljanin Velimir

    Published in Marketing (Beograd. 1991) (2015-01-01)
    Subjects: “…brand identity…”
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    Article


  3. 3

    ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING by Cătălin Mihail BARBU

    Published in Management & Marketing (2016-11-01)
    Subjects: “…brand identity…”
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    Article


  4. 4

    The impact of social identity of brand on brand loyalty development by Alireza Bakhshizadeh, Zohreh Dehdashti, Mehdi Jafarzadeh Kenari

    Published in Management Science Letters (2012-08-01)
    Subjects: “…Brand identity…”
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  5. 5

    Building Brand Loyalty: The Role of Brand Communication, Brand Identity, and Brand Experience Mediated by Brand Trust by Fatmah Cholid Bawazir, Eric Harianto, Muhammad Azizurrohman

    Published in Jurnal Aplikasi Manajemen (2024-09-01)
    Subjects: “…Brand Identity…”
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  6. 6

    STORYTELLING AND UNIVERSITY BRANDING IDENTITY by ANDREEA MONICA STATE

    Published in Revista Română de Sociologie (2016-08-01)
    “…The present article sets out to clarify the concepts of storytelling and branding, with a focus on university branding and visual identity – the latter being a vital element to a brand’s uniqueness. …”
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    Article


  7. 7

    THE IDENTITY / IMAGE OF THE BRÂNCUȘI BRAND by ADRIANA GÎRNICEANU, MIRELA MAZILU

    “…Any tourist destination, in the case of this work being the tourist destination of the city of Tg-Jiu, is increasingly determined to build a unique and competitive identity in the mind of the tourist consumer. Brand identity and brand image are necessary ingredients for a successful destination brand (Qu et al., 2010, p. 2). …”
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  8. 8

    The Impact of Brand-Oriented Strategy on Brand Performance with Emphasis on Brand Identity Intervention by Shima Mashhadi Ramazan, Naser yazdani

    Published in مطالعات مدیریت راهبردی (2019-08-01)
    Subjects: “…brand identity…”
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    Article


  9. 9

    Analisis Pengaruh Brand Identity terhadap Brand Awareness dan Brand Image pada Brand “Menantea” by Shania Caroline Mochtar, Cindy Muljosumarto

    Published in Nirmana (2025-07-01)
    Subjects: “…brand identity…”
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    Article


  10. 10

    Influence of City Branding, Brand Identity, and Brand Image On Visiting Decision to Pekalongan City by Ujianto Purwanto, Euis Soliha

    Published in Jurnal Bisnis dan Manajemen (2017-03-01)
    “…City branding had effects on decision to visit Pekalongan through the mediation of brand identity and brand image.…”
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    Article


  11. 11

    Middle-age brand identity crisis by Antonio Pedro Alves, Fabiano Rodrigues, Vivian Iara Strehlau

    Subjects: “…Brand Identity…”
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  12. 12

    THE INFLUENCE OF A HERITAGE CITY BRANDING ON THE CITY’S BRAND IDENTITY AND BRAND IMAGE, AND TOURISTS’ VISITING DECISION by Indah Fatmawati, Anindya Maharani

    Subjects: “…brand identity…”
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    Article


  13. 13

    Brand Alignment Targeting against the Needs of Gen-Z Consumers to Improve Brand Identity and Brand Advocacy by Aldila Kinanti Sekarningtyas, Usman Usman

    Published in Almana: Jurnal Manajemen dan Bisnis (2023-08-01)
    Subjects: “…Brand Identity…”
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    Article


  14. 14

    Relationship between Consumer Identity and Brand Personality as a Factor of Brand Commitment by Antonova N. V., Morozova V.D.

    “…The article analyzes the relationship between consumer identity and brand personality as a factor of consumer commitment to the brand. …”
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    Article


  15. 15

    Strategi Pengembangan Brand Identity dalam Industri Fashion Brand HIRKA Shoes by Putri Bela Islami, Edwin Rizal, Slamet Mulyana

    Published in Jurnal Pendidikan dan Kewirausahaan (2024-02-01)
    Subjects: “…Pengembangan Brand, Brand Identity, Fashion, Produk…”
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    Article


  16. 16

    PRODUCT BRAND IDENTITY – A FACTOR OF SUCCESSFUL MARKET POSITIONING OF A BRAND by Branislav Lijović

    Published in Ekonomski Vjesnik (2012-12-01)
    Subjects: “…product brand identity…”
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  17. 17

    Colour and Furniture Brand Identity: Exploring the Strategic Value of Brand’s Iconic Colour by Tingli Tang, Yushu Chen

    Published in BioResources (2024-03-01)
    Subjects: “…brand identity…”
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    Article


  18. 18

    Colour and Furniture Brand Identity: Exploring the Strategic Value of Brand’s Iconic Colour by Tingli Tang, Yushu Chen

    Published in BioResources (2024-03-01)
    Subjects: “…brand identity…”
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    Article


  19. 19

    The Brand Identity: A Strategic Shift for Success by Victor Danciu

    Published in Romanian Economic Journal (2010-06-01)
    Subjects: “…brand identity…”
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  20. 20

    Modeling Corporate Brand Identity in the Banking Industry by Mohammad Daneshgar, Mohammad Ali Abdolvand, Kambiz Heidarzadeh Henzaei, Mohsen khoon Siavash

    Published in ‫مدیریت بازرگانی (2020-09-01)
    Subjects: “…corporate brand identity…”
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    Article


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