Search Results - BRAND LOYALTY

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    Brand love Toward Brand Loyalty of Telehealth App’s by Aflit Nuryulia Praswati, Pertiwi Ratna Ningsih

    Published in Benefit Jurnal Manajemen dan Bisnis (2024-05-01)
    “…This study aims to identify the factors that affect the loyalty of telehealth service users, focusing on brand experience, brand love, brand trust, and brand equity. …”
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    Article
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    Boosting brand engagement and loyalty through gamified loyalty programmes

    Published in Revista Galega de Economía (2023-02-01)
    “…This study analyses whether gamified loyalty programme engagement transfers to a more enduring engagement and loyalty towards the brand. …”
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    Article
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    PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY by Ni Putu Krisna Dewi, Ni Made Purnami

    Published in E-Jurnal Manajemen (2024-12-01)
    “…Penelitian ini dilakukan untuk menjelaskan pengaruh antar variabel yang diteliti dan peran brand trust sebagai variabel pemediasi antara brand experience terhadap brand loyalty pelanggan Luwak White Koffie di Kota Denpasar. …”
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    Lovely tupperware: The role of brand love in mediating brand loyalty by Kristian Suhartadi Widi Nugraha

    “…This research aims to determine the effect of brand personality and emotional brand attachment on brand love and brand loyalty in Tupperware products in the city of Jember. …”
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