Search Results - BRAND STORYTELLING

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  1. 1

    Storytelling in advertising and branding by Alla Belova

    “…These short films telling brand stories become chapters of a brand’s lookbook available in social media.…”
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  2. 2

    Symbols in brand storytelling by Alla Belova

    “…Symbols turn out to be pivotal for meaning making in the storytelling techniques, both visually and textually, spanning the most important facts of the brands founders’ personal and professional lives, the history of the brand, acquisition of unique gemstones and creation of iconic jewelry items that become the milestones in the brands' development. …”
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  3. 3

    STORYTELLING AND UNIVERSITY BRANDING IDENTITY by ANDREEA MONICA STATE

    Published in Revista Română de Sociologie (2016-08-01)
    “…The present article sets out to clarify the concepts of storytelling and branding, with a focus on university branding and visual identity – the latter being a vital element to a brand’s uniqueness. …”
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  4. 4

    A conceptual model of corporate storytelling for branding by Brighton Nyagadza, Ernest Kadembo, Africa Makasi

    Published in Communicare (2022-10-01)
    “… The purpose of this conceptual paper is to ascertain the relationship between corporate storytelling for branding and internal stakeholders’ perceptions of the corporate brand. …”
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  5. 5

    Transmedia Storytelling as a Potential Employer Branding Strategy by Filipa Roxo

    Published in U.Porto Journal of Engineering (2020-04-01)
    Subjects: “…transmedia storytelling…”
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  6. 6

    Storytelling in destination brand communication: A qualitative analysis by Mehmet Yavuz, Muzaffer Sumbul, Nuket Ergec, Cetin Derdiyok

    Published in Journal of Global Business Insights (2016-09-01)
    Subjects: “…destination branding…”
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    Article


  7. 7

    Success Story: How Storytelling Contributes to BTS’s Brand by Courtney Lazore

    Published in Asia Marketing Journal (2021-01-01)
    Subjects: “…storytelling…”
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    Article


  8. 8

    Driving political issues with political brand storytelling on social media: an online brand persona perspective by Helena van Wyk, Charmaine Du Plessis

    Published in Communicare (2023-07-01)
    Subjects: “…social media-based political brand storytelling…”
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    Article


  9. 9

    Storytelling Advertising Investment Profits in Marketing: From the Perspective of Consumers’ Purchase Intention by Meng-Chuan Tsai

    Published in Mathematics (2020-10-01)
    Subjects: “…brand storytelling…”
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    Article


  10. 10

    Storytelling on social media: forging the path to tourism destination branding by Thanh-Binh Phung, Doan Viet Phuong Nguyen, Vo Phuong Thao Tran

    Published in Cogent Business & Management (2025-12-01)
    Subjects: “…Branding…”
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    Article


  11. 11

    Convergent storytelling as promotion: a model for brand engagement and equity by Douglas Robideaux, Sharon C. Robideaux

    Published in Innovative Marketing (2012-04-01)
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  12. 12

    Branding using Video Storytelling Approach: Bungbulang’s Village Identity by Rahayu Rr Ratna Amalia, Ratum Arifpermana, Zaini Sangid Gani, Fadillah Citra

    Published in E3S Web of Conferences (2023-01-01)
    “…The research will produce video with storytelling approach as Bungbulang Village’s branding tool.…”
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    Article


  13. 13

    Convergent storytelling as promotion: a model for brand engagement and equity by Douglas Robideaux, Sharon C. Robideaux

    Published in Innovative Marketing (2012-04-01)
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    Article


  14. 14

    An application of impression management theory on corporate storytelling for branding in examining internal stakeholders’ corporate brand perceptions by B Nyagadza, Prof E M Kadembo, Dr A Makasi

    Published in The Retail and Marketing Review (2019-12-01)
    “…Research purpose: The paper evaluates perspectives of Impression Management theory applied to examine the relationship between brand storytelling and internal stakeholders’ corporate brand perceptions. …”
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    Article


  15. 15

    Storytelling - sponsorship communication in sport by Jarosław Kończak

    Published in Quality in Sport (2018-04-01)
    Subjects: “…storytelling…”
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    Article


  16. 16

    Place Brand Co-Creation through Storytelling: Benefits, Risks and Preconditions by Ioana S. Stoica, Mihalis Kavaratzis, Christina Schwabenland, Markus Haag

    Published in Tourism and Hospitality (2021-12-01)
    Subjects: “…place branding…”
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    Article


  17. 17

    Storytelling Marketing Design of Wanaland Coffee Roastery To Improve Brand Awareness by Muhammad Chosasih Mahendra, Retnaningsih, Adhitya Rahmana

    Published in Jurnal Aplikasi Bisnis dan Manajemen (2024-09-01)
    “…Keywords: brand awareness, coffee business, digital marketing, storytelling, value chain analysis…”
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  18. 18

    The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model by Riskos, K., Dekoulou. P., Hatzithomas, L., Kotzaivazoglou, I.

    Subjects: “…storytelling…”
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    Article


  19. 19

    Discovering Real-time Digital Inclusive Storytelling for Enhancing Place Branding Experience by Gourav ROY, Amrita CHAKRABORTY

    “…Place branding and digital storytelling (DST) are a relatively new area of inquiry in the academic literature, and the role of digital stories in place branding literature is limited. …”
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  20. 20

    Digital Storytelling and Brand Trust Drive Generation Z in Skincare Purchase Decisions by Maulana Aditya Alfian Noor, Rizky Aditya Wirayudha, Siska Ernawati Fatimah

    Subjects: “…Brand Trust…”
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    Article


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