Search Results - BRAND STRATEGY

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  1. 1

    Measuring brand strategy - can brand equity and brand score be a tool to measure the effectiveness of strategy? by R.K. Srivastava

    Published in Innovative Marketing (2009-03-01)
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    Article


  2. 2

    Structural Model of Brand Ambidexterity Impact on Brand Commitment through Brand’s Performance, Image and Reputation by Amirreza Konjkav-Monfared, Mohammad Mahdi Khalilian, Saeid Saeida-Ardekani

    Published in فرایند مدیریت و توسعه (2019-06-01)
    Subjects: “…brand ambidexterity…”
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    Article


  3. 3

    The Impact of Brand-Oriented Strategy on Brand Performance with Emphasis on Brand Identity Intervention by Shima Mashhadi Ramazan, Naser yazdani

    Published in مطالعات مدیریت راهبردی (2019-08-01)
    Subjects: “…brand orientation strategy…”
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    Article


  4. 4

    Social media marketing, functional branding strategy and intentional branding by Mohammad Fahmi Al-Zyoud

    Published in Problems and Perspectives in Management (2018-07-01)
    “…It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and functional branding with a view to determining where social media marketing strategies are more strongly inclined towards intentional than functional branding. …”
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  5. 5

    Brand Strategies in the Era of Sustainability by Aleksandar Grubor, Olja Milovanov

    “…Accordingly, environmentally friendly brands are inevitable element of sustainable marketing strategy and sustainability concept, given that its implementation requires changes that will trigger mass rather than individuals. …”
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    Article


  6. 6

    COMMUNICATION STRATEGIES IN THE CITY BRANDING by Marijan Primorac

    Published in Hum (2018-01-01)
    Subjects: “…brand…”
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    Article


  7. 7

    Brand Strategy in the Digital Society: by Yukihiko Kubota

    Published in Maketingu Janaru (2020-01-01)
    “…Consequently, what direction should the brand strategy of a company or organization aim for as digitalization advances? …”
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    Article


  8. 8

    THE ROLE OF BRANDING IN MARKETING STRATEGY by Roxana DUMITRIU

    Published in Management & Marketing (2012-01-01)
    Subjects: “…branding…”
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    Article


  9. 9

    STRATEGY TO IMPROVE BRAND AWARENESS by Monica Francesca Liando, Christina Yanita Setyawati

    Published in Manajemen dan Bisnis (2014-03-01)
    “…The result of this study suggest three strategies. The first strategy that can increase brand awareness is the brand building characteristics that determine the segmenting, targetting, and positioning. …”
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    Article


  10. 10

    CHARACTERISTICS BRANDING & BRAND MANAGEMENT IN THE FASHION INDUSTRY by UROŠEVIĆ Snežana, ZAVRŠNIK Bruno

    Subjects: “…brand…”
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    Article


  11. 11

    The Brand Effect - Living the Brand in Negotiations by Stefani, Anne Maria

    Subjects: “…brand strategy…”
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    Article


  12. 12

    THE ROLE OF AGRICULTURAL CONSULTANCY IN DEVELOPING BRANDING STRATEGIES FOR TRADITIONAL ROMANIAN BRANDS by Ion BOZGĂ, Alexandru Narcis BOZGĂ, Daniel NIJLOVEANU, Victor TITA, Corina CRUCERU, Nicoleta (Pătrăchioiu) GHEORGHE

    “…Nowadays, developing a branding strategy has become a must even for commodities. …”
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    Article


  13. 13

    The Effect of Brand Extension Strategy on Its Image: The Case of Majid Brand by Fatemeh Abdavi, Zahra Shiralizadeh

    Published in Annals of Applied Sport Science (2015-12-01)
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    Article


  14. 14

    Brand ambassadorship as an effective brand value management strategy: evolution and trends by T. V. Suvorova, M. V. Filiptsov

    Published in Вестник университета (2025-06-01)
    “…The ambassadorship phenomenon as a marketing strategy aimed at brand value management has been studied. …”
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    Article


  15. 15

    BRANDING IN SMALL BUSINESS by Mihai Răzvan Constantin BARBU, Radu Florin OGARCĂ, Cătălin Mihail BARBU

    Published in Management & Marketing (2010-01-01)
    Subjects: “…brand strategy…”
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    Article


  16. 16

    Relationship Marketing Strategies for Dominant Brands by James E. Coleman, Donna T. Mayo

    Published in Innovative Marketing (2007-06-01)
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    Article


  17. 17

    Brand positioning strategy in the competitive aspect by Lidija Kraujalienė, Saulius Kromalcas

    Published in Business: Theory and Practice (2022-12-01)
    Subjects: “…brand…”
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    Article


  18. 18

    City Branding Dimensions, Strategies, and Obstacles by Fatimatuz Zahrah

    Published in Jurnal Bina Praja (2023-04-01)
    Subjects: “…city branding…”
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    Article


  19. 19

    Brand strategy for bottom line markets by Rajagopal

    Published in Innovative Marketing (2009-03-01)
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    Article


  20. 20

    Analysis on the Development of Lululemon Brand Strategy by Ma Yanhan

    Published in SHS Web of Conferences (2025-01-01)
    “…In the process of changing the sportswear industry from functional orientation to lifestyle, Lululemon has broken through the vertical track of yoga and grown into the third sports brand with global market value by its unique brand positioning and community marketing strategy. …”
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    Article


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