Search Results - BRAND VOICE

The filtration system of localization and glocalization for brand voice and brand communication by Jūlija Surikova, Sati Siroda

Subjects: “…brand voice, brand communication, globalization, localization, glocalization, filtration system…”
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Discursive analysis of rejection voices against brand social responsibility initiatives in Indonesia by Bambang Sukma Wijaya

“…Abstract A health soap product brand launched an advertising campaign about an initiative to improve sanitation facilities and educate people about clean living in one of the most underdeveloped villages in East Nusa Tenggara, Indonesia. …”
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Ishii, J. (2022). Evolving Brand: In the World of Autopoiesis and Middle Voice. Tokyo: Sekigakusha. (In Japanese) by Hiroshi Tanaka

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‘Other’ voices in Canadá: no Language is Neutral and other poems of Dionne Brand <br> Outras vozes no Canadá: no Language is Neutral e outros poemas de Dionne Brand by Francieli de Oliveira

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Brands Are Human on Social Media: The Effectiveness of Human Tone-of-Voice on Consumer Engagement and Purchase Intentions Through Social Presence by Hyun Ju Jeong, Deborah S. Chung, Jihye Kim

“… Drawing on social presence theory, this experimental research investigates how personified tone-of-voice that brands frequently employ for their social media interactions can increase consumer intention of brand engagement and purchase. …”
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Analysis of Brand Image Effect on Advertising Awareness Using A Neuro-Fuzzy and A Neural Network Prediction Models by Ali Fahmi, Kemal Burc Ulengin, Cengiz Kahraman

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Three Voices in the Wake of an Earthquake by Luis Solis

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Perceptions of branding in the clothing industry by Andrissa van Eck, Anské Grobler, Frederick Herbst

“…The focus of this article was young Black consumers’ perceptions of branded versus unbranded clothes. The results of this exploratory study indicated that (i) both male and female Black adolescents share positive perceptions towards branded clothes; (ii) although unbranded items were perceived as less favourable, their worth was not denied; and (iii) when it comes to possible differences in the two genders’ perceptions of designer labels versus non-designer labels, they speak with one voice: designer labels are much preferred. …”
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Maternal Voice and Tactile Stimulation Modulate Oxytocin in Mothers of Hospitalized Preterm Infants: A Randomized Crossover Trial by Jessica Hirschel, Audrey Carlhan-Ledermann, Céline Ferraz, Laure-Anne Brand, Manuela Filippa, Edouard Gentaz, Fleur Lejeune, Olivier Baud

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Speed Dating with Voice User Interfaces: Understanding How Families Interact and Perceive Voice User Interfaces in a Group Setting by Anastasia K. Ostrowski, Jenny Fu, Vasiliki Zygouras, Hae Won Park, Cynthia Breazeal

“…As voice-user interfaces (VUIs), such as smart speakers like Amazon Alexa or social robots like Jibo, enter multi-user environments like our homes, it is critical to understand how group members perceive and interact with these devices. …”
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DERIV: distributed brand perception tracking framework by Manu Shukla, Raimundo Dos Santos, Andrew Fong, Chang-Tien Lu

“…The DERIV system distills storylines from open data representing direct consumer voice into a brand perception. The framework summarizes perception of a brand in comparison to peer brands with in-memory distributed algorithms utilizing supervised machine learning techniques. …”
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Features of promotion of confectionery brands in new media by N. I. Tishkina

“…We also consider the following cases: computer code for 7 million cans of “Nutella” the brand’s experience in product customization for the mass consumer in Italy; advergaming mechanism in the “Snickers” advertising campaign; experience in creating and using the Hungerithm application to adjust the price of a candy bar depending on the anger of users on social networks; advergaming with augmented reality elements of “Kinder” and “Oreo” brands; experience of the “Kinder” brand on the example of the Applaydu application and integration with the voice assistant “Alice”. …”
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Dionne Brand and Alanis Obomsawin: polyphony in the poetics of resistance by Maria Lúcia Milléo Martins

“…Brand's writings and documentaries explore issues of displacement, race, gender, and colonialism, revealing a constant determination in giving voice to what was silenced or marginalized by the dominant culture. …”
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The Antecedents of Facebook Brand Page Engagement in Public Relations by Morshed Ahmed Fahim, lee Goi Chai, Adamu Adamu Abbas

“…To answer these questions, this study conceptualises and develops a research framework where conversational human voice from relational maintenance theory and two-way symmetrical communication from excellence theory are taken as the antecedents of social media brand engagement.…”
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MULTIMODAL UKRAINIAN BRAND NARRATIVE: SEMIOTICS, STRUCTURE, ARCHETYPES by Nataliia K. Kravchenko, Liudmyla O. Shanaieva-Tsymbal

“…The secondary signified is verbalized through slogans, visualized through plots, voiced by background songs or voice-over narrators, and encoded by cultural codes in their intertextual and archetypal aspects. …”
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"Impossible Citizens" in the global city: Dionne Brand's discourses of resistance by Sandra Regina Goulart Almeida

“…   In both Thirsty (2002) and Inventory (2006), Dionne Brand's most recent collections of poems, the Caribbean-Canadian writer chooses to voice the dilemmas of our contemporary world, and in special the inhumanity of the global cities. …”
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Application of an emotion discriminant analysis system in the management of automobile brand by Yunsheng SONG

“…Brand public opinion management involves text,voice and other natural language processing,such as mining the emotions and views of the text and quantifies it.The quantification of emotion in natural language is the emotion discriminant analysis.Considering the disadvantage in the traditional sentiment analysis that based on emotional dictionary and supervision model based sentiment analysis system,a new sentiment analysis system was proposed,and combined with the Naive Bayesian classification algorithm,the accuracy of sentiment analysis was improved,and the ability of quantitative analysis of emotional strength was enhanced.The sentiment discrimination accuracy of the proposed text sentiment analysis engine is higher than that of the common analysis method,and there is no decent of accuracy in out-ofsample texts from different industries.…”
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Indie Magazines as Brands: Aesthetic Communication and Designing the Kinfolk Experience by Oliver Scheiding

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Assessing the influence of green marketing on consumers’ word-of-mouth through the mediating effect of brand equity dimensions by Bassel Maaliky, Mazen Massoud, Radwan Choughari

“…This study concludes that giving brands a voice will appeal to the target audience and keep them committed. …”
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Hisaye Yamamoto’s Silence-Voice Interplay in Japanese American Imprisonment Camps by Petruş Raluca-Andreea

“…The tense conflictual relations between U.S. authorities and the Nikkei (Japanese diaspora in the United States) echo within the intra-Nikkei communities held in camps: branded as enemies by the state, Nikkei individuals re-segregate within camps, leading to a fractured communication and tribalist attitudes. …”
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