Search Results - CORPORATE COMMUNICATION

Refine Results
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7

    Communicating Corporate Social Responsibility by Nia Sarinastiti

    Published in Jurnal Komunikasi (2016-06-01)
    “…Namun, seringkali komunikasi lebih mengutamakan pada pandangan perusahaan bukan mengutamakan pada pandangan stakeholder atau partisipasi mereka dalam program CSR tersebut.Tulisan ini berusaha mengangkat bagaimana sebaiknya mengkomunikasi program CSR secara layak (dan bertanggung jawab) untuk dikembangkan oleh perusahaan sebagai bagian dari aktivitas public relations/corporate communication mereka. Dalam tulisan ini akan membahas upaya yang dilakukan oleh Accenture - konsultan manajemen dan teknologi - dalam mengkomunikasikan aktivitas CSR mereka. …”
    Get full text
    Article
  8. 8

    Architectural Programs as Corporate Communications Platforms by Aleksandar Homadovski

    Published in Prostor (2018-01-01)
    “…Corporate communications platforms in an environment of the Internet of Things [IoT] are illustrated with a review of a case study pertaining to new phenomena that affect the design of architectural programs. …”
    Get full text
    Article
  9. 9
  10. 10

    Sustainability Communications and Corporate Brand Associations by Neeraj Bharadwaj, Prasad A. Naik, Pravin Nath

    Published in Journal of Sustainable Marketing (2022-06-01)
    “…Specifically, we advance research propositions grounded in the marketing communications literature regarding the impact of firm- and stakeholder-generated ESG communications on a set of cognitive, affective, and behavioral outcomes that can augment collective corporate brand associations. …”
    Get full text
    Article
  11. 11
  12. 12

    Corporate Storytelling as an Effective Communication Tool by Serena Camilla Crocchi

    Published in Quaderni di Linguistica e Studi Orientali (2019-08-01)
    “…This paper proposes to highlight the effectiveness of storytelling as a powerful and persuasive communication tool in the corporate context. This peculiar kind of communicative approach allows the creation of a symbolic universe potentially shared by the public, with which not only can it recognize itself, but with which it can actually interact. …”
    Get full text
    Article
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20

Search Tools: