Search Results - CROSS MEDIA MARKETING

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  1. 1

    Understanding the Cross Media Electronic Marketing Process by Zohreh Arastehfard, Mohammad Aidi, Kambiz Hamidi, Ali Asghari Sarem

    Subjects: “…cross media…”
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  2. 2

    Renewable Energy Discourse on Social Media: A Cross-Platform Sentiment Analysis by Hafize Nurgül Durmuş Şenyapar

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  3. 3

    Associations between exposure to digital food marketing and food consumption in adolescence: a cross-sectional study in an emerging country by Gastón Ares, Lucía Antúnez, Florencia Alcaire, Virginia Natero, Vanessa Gugliucci, Leandro Machín, Carolina de León, Tobias Otterbring

    Published in BMC Public Health (2025-09-01)
    “…Age, socio-economic status, or total social media use did not predict exposure frequency of digital food marketing but females (vs. males) reported higher exposure. …”
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  4. 4

    Digital Marketing Communication from the Perspective of Individual Consumers: A Cross-Country Comparison by Małgorzata Bartosik-Purgat

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  5. 5

    Mapping the digital silk road: evolution and strategic shifts in Chinese social media marketing (2015–2025) by Xinrui Liang, Wan Mohd Hirwani Wan Hussain, Mohammed R. M. Salem

    Published in Cogent Business & Management (2025-12-01)
    Subjects: “…Social media marketing…”
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    Article


  6. 6

    The Effect Of Social Media On The Choice Of Dental Patients: A Cross-Sectional Study In The City Of Jeddah, Saudi Arabia by Alalawi A, Aljuaid H, Natto ZS

    Published in Patient Preference and Adherence (2019-10-01)
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  7. 7

    Assessment of the general public’s knowledge of atrial fibrillation through social media: a cross-sectional study by Brigitte FY Woo, Jeroen M Hendriks, Wilson Tam, Toon Wei Lim

    Published in BMC Nursing (2023-06-01)
    “…Objective The aim of the study is to assess the general public’s knowledge of AF using an online survey, disseminated via social media. Methods A cross-sectional online survey of the general public was conducted between November to December 2021. …”
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    Article


  8. 8

    Consumer Information-Seeking and Cross-Media Campaigns: An Interactive Marketing Perspective on Multi-Platform Strategies and Attitudes Toward Innovative Products by Hyunkoo Heo, Sinae Lee

    Subjects: “…cross-media campaign…”
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    Article


  9. 9

    Refining the Smart Linkage Across Two Fields: Bridging Latent Topics in Artificial Intelligence and Social Media Marketing by Noman Hanif, Omer Hanif, Salman Hanif, Liaqat Javeed, Muhammad Nauman Abbasi, Tayyaba Hanif, Sana Hanif

    Published in IEEE Access (2025-01-01)
    Subjects: “…social media marketing…”
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    Article


  10. 10

    Social media marketing strategies: an empirical study in the hotel sector by Rolando Eslava-Zapata, Volmar Becerra-Orejarena, Verenice Sánchez-Castillo

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  11. 11

    Evaluating the impact of social media marketing from the perspective of orthodontists by Eyüp Değirmencioğlu, Hülya Kılıçoğlu

    Published in BMC Oral Health (2024-07-01)
    “…Abstract Objective In developed countries, orthodontists utilize social media platforms as a pivotal component of their marketing strategies. …”
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    Article


  12. 12

    Inbound social media marketing and increased sales in SMEs: a correlational study in the pet food industry by Boris John Vasquez-Reyes, Franklin Cordova-Buiza

    Published in Innovative Marketing (2024-08-01)
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    Article


  13. 13

    (Counter)marketing and misinformation: a cross-platform study by Armando Espinoza, Carlos Adolfo Piña-García

    Published in Cogent Business & Management (2024-12-01)
    “…We conducted a cross-platform study to understand if digital counter-marketing actions could affect a product’s perception. …”
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    Article


  14. 14

    The media and sport: Can they be independent of each other? by Ilić Jelena R., Stanković Veroljub S., Petrović Ivan B.

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  15. 15

    Research on Marvel Studios’ Product Marketing Strategy in the New Media Environment by Jiang Liting

    Published in SHS Web of Conferences (2024-01-01)
    “…Multi-faceted linkage, new media promotion, and cross-cultural communication are all means of Marvel’s marketing in the new media environment. …”
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    Article


  16. 16

    An empirical investigation on factors influencing choice of foreign market by media firms by Ali Akbar Farhangi, Tahmoures Hassangholipour, Ehtesham Rashidi

    Published in Management Science Letters (2014-02-01)
    “…In addition, cross-cultural adaptation is an important component in selection of foreign markets. …”
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    Article


  17. 17

    Microfinance Institutions’ Performance in Tanzania: Social Media Marketing Strategy Perspective by Makaya Songorwa, Galan Mashenene

    “…This research investigated the performance of microfinance institutions (MFIs) with the focus of social media marketing as the predictor of the performance. …”
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  18. 18

    How Does SME Social Media Adoption Drive Marketing Performance? by Hayford Amegbe, Nkululeko PraiseGod Zungu, Emmanuel Selase Asamoah

    “… This study presents an integrated model investigating the dynamics of small and medium enterprise (SME) social media adoption and its impact on SME marketing performance. …”
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    Article


  19. 19

    How Does SME Social Media Adoption Drive Marketing Performance? by Hayford Amegbe, Nkululeko PraiseGod Zungu, Emmanuel Selase Asamoah

    “… This study presents an integrated model investigating the dynamics of small and medium enterprise (SME) social media adoption and its impact on SME marketing performance. …”
    Get full text
    Article


  20. 20

    How Does SME Social Media Adoption Drive Marketing Performance? by Hayford Amegbe, Nkululeko PraiseGod Zungu, Emmanuel Selase Asamoah

    “… This study presents an integrated model investigating the dynamics of small and medium enterprise (SME) social media adoption and its impact on SME marketing performance. …”
    Get full text
    Article


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