Search Results - CROSS MEDIA PRODUCTION

The Influence of Social TV Multitasking Behavior on the Effectiveness of Cross-Media Advertising by Cheng-Hsuan Lin, Hui-Fei Lin, Benjamin Yeo, Pei-Chih Lin

Subjects: “…cross-media advertising…”
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CROSSMEDIA AS AN INNOVATIVE TECHNOLOGY IN TRAINING THE HUMANITIES STUDENTS IN HIGHER SCHOOL by Halyna P. Synorub, Iryna M. Nestayko, Inna V. Poplavska, Olesia Ya. Medynska, Nataliia M. Poplavska

Subjects: “…cross-media product…”
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Understanding the Cross Media Electronic Marketing Process by Zohreh Arastehfard, Mohammad Aidi, Kambiz Hamidi, Ali Asghari Sarem

“…Purpose: The purpose of the research was to understand the cross media electronic marketing process. In fact, with the emergence of virtual organizations, social network media marketing has become a basic need for the possibility of movement and continued developmentMethod: this research conducted using Grounded theory analysis. …”
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News Production and Consumption Practices in Online Journalism: A Cross-Platform Review by Gülhanım Karaoğlu

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The influence of social media and video-on-demand platforms on the appeal and consumption of tobacco and emerging tobacco products: A cross-sectional study by Diego de Haro, Maria Luz Amador, Mario Lopez-Salas, Karen L. Ramirez Cervantes, Antonio Yanes-Roldan, Belén Fernández, Jose M. Martin-Morero

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Consumer Information-Seeking and Cross-Media Campaigns: An Interactive Marketing Perspective on Multi-Platform Strategies and Attitudes Toward Innovative Products by Hyunkoo Heo, Sinae Lee

Subjects: “…cross-media campaign…”
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Digital Transformation of Media Companies in Lebanon from Traditional to Multiplatform Production: An Assessment of Lebanese Journalists’ Adaptation to the New Digital Era by Ali El Takach, Farah Nassour, Hussin Jose Hejase

“…It touched on the depths of productivity and the mode of journalistic work. In the new era of media convergence, journalists are called upon to follow this trend (modern journalism) and become more versatile, where their work becomes streamlined and redesigned. …”
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A Novel Estimation Method of Water Surface Micro-Amplitude Wave Frequency for Cross-Media Communication by Jianping Luo, Xingdong Liang, Qichang Guo, Tinggang Zhao, Jihao Xin, Xiangxi Bu

“…Cross-media communication underpins many vital applications, especially in underwater resource exploration and the biological population monitoring domains. …”
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Impact of Social Media: A Cross-sectional Survey by Nismen Lathif, Esha Lathif

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Organizational and Technological Aspects of the Activities of the Convergent Editorial Office by M. N. Kim, E. M. Puck

Subjects: “…cross-media edition…”
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Navigating digital publics for playful production: A cross-case analysis of two interest-driven online communities by Ksenia A. Korobkova, Matthew Rafalow

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The African Writer at Digital Cross-Roads: A Preliminary Interrogation of Literary Production in Nigeria/the Global South within 21st Century Media Convergence by Liwhu Betiang, Brenda Akpan

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Algorithmic influence and media legitimacy: a systematic review of social media’s impact on news production by Hastuti Hastuti, Harry Fajar Maulana, Herman Lawelai, Ansar Suherman

“…Digital platforms and algorithms mediate news production, distribution, and evaluation. This review synthesizes evidence on social media’s influence on news judgment, autonomy, commercialization, public trust, and the amplification of polarization and misinformation, noting algorithmic roles in audience development and novel formats. …”
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TV og nett – en produksjonsstudie fra norsk fjernsyn by Roel Puijk

Subjects: “…Cross media…”
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Aesthetics within Media Inquiry by John Corner

“…Better cross-connection, first of all between studies variously addressing aesthetic issues and then between these and the many approaches currently placing them as marginal could, it is argued, be a productive intellectual development, bringing increased understanding of the relations between media forms, social feeling and social imagination. …”
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Multi-criteria media mix decision model for advertising multiple product with segment specific and mass media by Sugandha Aggarwal, Anshu Gupta, P.C. Jha

“…Judicious media planning decisions are crucial for successful advertising of products. …”
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Breaking barriers in advertising: Innovative cross-media measurement with audio-matching by Silvia Sanz-Blas, Victor Ballester-Riera, Daniela Buzova

“…The changes that are taking place in consumers’ media consumption in and outside the home pose a challenge as to how to accurately assess the impact of cross-media advertising campaigns. …”
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Media Education as Cross-curricular Theme in Estonian Schools: Reasons of a Failure by Kadri Ugur

“…Estonian schools have some experiences with teaching production of written megia genres, but very limited understanding of what actually is media literacy. …”
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Research on Marvel Studios’ Product Marketing Strategy in the New Media Environment by Jiang Liting

“…Multi-faceted linkage, new media promotion, and cross-cultural communication are all means of Marvel’s marketing in the new media environment. …”
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Lattice Boltzmann simulation of cross-linked polymer gel injection in porous media by Elahe Kamel Targhi, Mohammad Emami Niri, Mohammad Reza Rasaei, Pacelli L. J. Zitha

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