Search Results - CROSS MEDIA STORYTELLING

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  1. 1

    Visual storytelling and cultural connection in GCC social media advertising by Khaled Mostafa M. Mohamed

    Published in Frontiers in Communication (2025-08-01)
    “…IntroductionSocial media has transformed brand communication in the GCC, making culturally relevant visual storytelling essential for effective engagement.MethodsA cross-sectional online survey was conducted among 231 participants across the six GCC countries to examine perceptions of visual storytelling in social media advertising.ResultsFindings revealed a strong preference for culturally aligned, narrative-driven visual content on platforms like Instagram and TikTok. …”
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  2. 2

    Science through storytelling or storytelling about science? Identifying cognitive task demands and expert strategies in cross-curricular STEM education by Jena Barchas-Lichtenstein, Melina Sherman, John Voiklis, Leah Clapman

    Published in Frontiers in Education (2023-10-01)
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  3. 3

    Western Transmedia Projects in China: Growing Phenomenon with Cross-Cultural Challenges? by Ilya A. Bykov, Xiaorui Gao

    Subjects: “…mass media…”
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  4. 4

    Refugees’ Storytelling Strategies on Digital Media Platforms: How the Russia–Ukraine War Unfolded on TikTok by Sara Marino

    Published in Social Media + Society (2024-09-01)
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  5. 5

    Radio Theatre in Italy. Storytelling between Public Service Broadcasting and New Digital Spaces by Mihaela Gavrila

    Published in Index Comunicación (2019-06-01)
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  6. 6

    Cross-Cultural Semantic Differences in Emoji Usage on Social Media Platforms by Minghui Wang, Ziyi Jiang, Shuwen Zhou

    Published in Journal of Advanced Computing Systems (2024-05-01)
    “…These findings provide crucial insights for improving cross-cultural communication design in global social media platforms and contribute to the broader understanding of digital cultural linguistics. …”
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  7. 7

    Transmedia storytelling: expanding formatted contents in global by Hyeyung Yoon

    Published in Frontiers in Communication (2025-10-01)
    “…In particular, video contents that cross media have various changes and acceptance patterns. …”
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  8. 8

    Tent-Poles of the Bestseller by Thessa Jensen, Peter Vistisen

    Published in Akademisk Kvarter (2013-12-01)
    “…This article proposes a framework for understanding and analysing how the passive audience of a media event turns into active stakeholders. The starting point is the cross-media content quadrant (Jensen and Vistisen, 2012), which shows how the producer’s control is distributed on social media platforms, while storytelling evolves around a tent-pole, for example, a bestseller or blockbuster. …”
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  9. 9

    The Passion of Christ on Television: Intertextuality as a Mode of Storytelling by Stefan Gärtner

    Published in Religions (2020-11-01)
    “…<i>The Passion</i> is a contemporary performance of the passion of Christ live on stage, combined with pop music, city marketing, social media, and entertainment. The result is an encounter between the Christian gospel and traditional elements of devotion like a procession of the cross on the one hand, and the typical mediatization and commercialization of late modern society on the other. …”
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  10. 10

    Immersiveness and interactivity in documentary storytelling. The Apnea case study by Tatiana Mazali, Vanessa Vozzo

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  11. 11

    The Relationships Between Social Media and Human Papillomavirus Awareness and Knowledge: Cross-sectional Study by Soojung Jo, Keenan A Pituch, Nancy Howe

    Published in JMIR Public Health and Surveillance (2022-09-01)
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  12. 12

    Gestures in Storytelling by Preschool Chinese-Speaking Children With and Without Autism by Ying Huang, Miranda Kit-Yi Wong, Wan-Yi Lam, Chun-Ho Cheng, Wing-Chee So

    Published in Frontiers in Psychology (2020-09-01)
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  13. 13

    STORYTELLING FOR LITERATURE STUDENTS: NARRATIVE INNOVATION IN BUSINESS MODEL DESIGN by Nur Asiyah, Wildi Adila, Muhammad Rizal, Arya Saputra, Irawan Irawan

    Published in Frasa (2025-09-01)
    “…Storytelling is a strategic tool that conveys meaning in literature and evokes emotional depth, cultural insight, and imaginative expression. …”
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  14. 14

    STORYTELLING FOR LITERATURE STUDENTS: NARRATIVE INNOVATION IN BUSINESS MODEL DESIGN by Nur Asiyah, Wildi Adila, Muhammad Rizal, Arya Saputra, Irawan Irawan

    Published in Frasa (2025-09-01)
    “…Storytelling is a strategic tool that conveys meaning in literature and evokes emotional depth, cultural insight, and imaginative expression. …”
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  15. 15

    From Movie to Narrative Universe: Transmedia Storytelling of Zootopia Film IP by Han Yishan

    Published in SHS Web of Conferences (2024-01-01)
    “…In the context of the ongoing development of multimedia convergence, cross-media storytelling has become an indispensable part of the film and television industry. …”
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  16. 16

    Storytelling e Digital Journalism. Il caso della rivoluzione libica by Giovanna Zaganelli

    Published in Comparatismi (2016-10-01)
    “…In the first part, this paper discusses the process of transformation of the journalistic storytelling and its current characteristics, referring to the works of Pavlik (Journalism and New Media) and Bolter-Grusin (Remediation), and focusing on the narrative web categories of hyperlinks, audience involvement , customization, dynamic content, object-oriented multimedia and cross-media. …”
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  17. 17

    Cross-media, co-creative and current: New strategies for educating talent for Danish children’s film and television in the 2020s

    Published in Film Education Journal (2021-11-01)
    “…Second, by thinking of content for this audience as fundamentally multi-platform and teaching students storytelling across different media from the outset. …”
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  18. 18

    Influencer Marketing on Instagram: A Sequential Mediation Model of Storytelling Content and Audience Engagement via Relatability and Trust by Madiha Atiq, Ghulam Abid, Aizza Anwar, Muhammad Fazal Ijaz

    Published in Information (2022-07-01)
    “…Previous researchers have tested the effectiveness of the stories feature of this particular social media platform. Therefore, in line with the earlier studies, we propose a sequential mediation model that investigates the effect of storytelling content (made by Instagram Influencers) on audience engagement using two sequential mediation mechanisms of relatability and trust. …”
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  19. 19

    “I dream of an island”: Black joy, storytelling and the art of refusal. Creative methodologies and decolonial praxis in higher education by Naomi Alormele

    Published in Frontiers in Sociology (2025-07-01)
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  20. 20

    When News Goes Online. A Cross-Media Analysis of Editorial Logics and Consumers’ Feedbacks in the Printed, Online and Facebook Versions of the Italian Newspaper la Repubblica by Francesca Arcostanzo, Alice Pulvirenti

    “…Therefore, we expect storytelling techniques to prevail in online news production, with soft news becoming progressively prevalent moving from traditional to new media. …”
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