Search Results - DIGITAL AUDIENCE

Digital Media and Younger Audiences by Olga Kolotouchkina, Celia Rangel, Patricia Núñez Gómez

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Poetry and its Audience in the Digital Age by E. P. Smolskaya, A. S. Barteneva

Subjects: “…target audience of poetry…”
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Who’s Afraid of the Audience? Digital and Post-Digital Perspectives on Aesthetics by Lotte Philipsen

“… This article analyses how works of art that make use of or refer to digital technology can be approached, analysed, and understood aesthetically from two different perspectives. …”
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Discursive interpersonality: engaging audiences in digital feature articles by Rosa Lorés-Sanz

“…Drawing on the concept of discursive interpersonality (Suau et al., 2021), this study explores a corpus of 30 digital feature articles from the SciDis Corpus (Pascual and Sancho-Ortiz, 2024) in order to identify and analyse pragmatic strategies and their associated (meta)discursive features used by science communicators to make expert knowledge accessible and engaging for lay audiences. …”
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Digital Media Audiences and Generations – Theories, Trends and Challenges by Viktorija Car, Leali Osmančević

Subjects: “…digital media…”
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Digital place marketing: interaction practices with target audiences by V. I. Aleshnikova

“…The research identifies the main types of interactive tools for communication with an external and internal target audience. It assesses the practice of regional administration cooperation with the target audience. …”
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The Attitude of Audiences Towards the Digitization of Iran's TV Networks by Alireza Hosseini Pakdehi, Seyyed Abbas Asadi Malekhan

Subjects: “…digitization…”
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Designing for Audience Engagement by Charlesworth, Ellen, Warwick, Claire, Impett, Leonardo, Beresford, Andrew M.

Subjects: “…GLAM. UK. audiences. digital. engagement. metrics. social media…”
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Liveness Through Audience Participation in Digital Theatre: Map to Utopia As a Playground in Digital by Maral Çankaya

Subjects: “…audience participation…”
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Emergence of a Digital Mobile Museum – Reaching Underserved Audience by La Ta, Feng Zhao, Soo Choon Loy

“…During these two years, it has received overwhelming responses from all age groups of audiences and all walks of life. Besides documenting the process of building China’s first entirely mobile digital museum (with no physical artefacts), this paper aims to share the experiences and achievements attained after two years of service.…”
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Using game theory to support the audience participation in digital performances by João Teixeira Araújo, Igino de Oliveira Silva Junior, Rômulo Augusto Vieira Costa, Marcela Alves de Almeida, Flávio Luiz Schiavoni

“…In this article, we present the performance “ O Chaos das 5 ”, an audiovisual digital performance with a strong technological support that had the support of game theory to achieve a more effective participation of the audience in their presentations.…”
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Research of actual characteristics for describing of the target audience for digital marketing by D. A. Khokhlov

Subjects: “…target audience…”
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Multi-audience tracking with RGB-D camera on digital signage by Chuan-Chuan Low, Lee-Yeng Ong, Voon-Chet Koo, Meng-Chew Leow

“…Recently, the combination of the digital camera and digital signage enables the advertiser to gather the audience demographic for audience measurement. …”
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Evaluating Audience Engagement as a Measure of Digital Diplomacy Effectiveness by M. M. Bazlutckaia, A. N. Sytnik, N. A. Tsvetkova

“…The analysis of selected metrics reveals two key trends in US digital diplomacy in Russia: since 2022 there has been a notable shift in focus toward Telegram as the primary platform, and while the content partially reaches the existing Russian-speaking audience, it struggles to expand its overall reach.The authors provide six recommendations for diplomatic agencies and consulting firms to enhance the tools for analyzing digital diplomacy engagement: (1) adopt automated engagement metrics that account for the interface differences among social media platforms; (2) incorporate built-in topic modeling of posts; (3) integrate sentiment analysis of comments; (4) develop mechanisms to detect traffic manipulation; (5) track multi-level reposts, the timing and spread of hashtag diplomacy, and audience growth considering these processes; and (6) evaluate digital diplomacy activity concerning responses to comments. …”
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(Un)necessary Interaction: Audience Perceptions of Interactivity in Digital Media by Dmytro Zagorulko, Kateryna Horska, Nataliia Zhelikhovska

Subjects: “…digital journalism…”
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Toward a Political Economy of ‘Audience Labour’ in the Digital Era by Brice Nixon

“…Finally, the continuing centrality of audience labour exploitation in the digital era is discussed. …”
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Classification of Mexican audiences by their interest in digital news content and socioeconomic characteristics by María-Elena Gutiérrez-Rentería, Cristina Eccius-Wellmann, Alfonso Vara-Miguel

Subjects: “…Digital journalism…”
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Investigating the Role of Visual Storytelling in Enhancing Audience Engagement in Digital Journalism by Xin Huang, Xiang Li, Jianlin Yao

“… The rise of digital media has fundamentally changed the way news is consumed, making audience engagement a critical success factor for news outlets. …”
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Methods of target audience analysis in digital marketing: from segmentation to CJM by N. V. Rosenberg, A. Yu. Piterova

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Posthumous events: how audiences experience post-mortem digital concerts by Adalberto Fernandes

“…Purpose – Investigate the effects on audiences of musical events based on the digital simulation of artists who have already passed away, utilizing comments on YouTube recordings of these events. …”
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