Search Results - DIGITAL BRANDING

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  1. 1

    Branding in the Digital Era: by Akihiro Nishihara, Tetsuma Emmaru, Kazuhiro Suzuki

    Published in Maketingu Janaru (2020-01-01)
    “…We consider branding in the digital era, which will be further developed, based on existing brand studies. …”
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    Article


  2. 2

    Digital presence of brands in Argentina. How should the digital strategy of a brand be managed? by María Virginia Armelini

    Published in Ciencias Económicas (2017-11-01)
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    Article


  3. 3

    Digital security of the hotel brand by Lyudmyla Bovsh, Myroslava Bosovska, Alla Okhrimenko, Аlla Rasulova

    Subjects: “…hotel brand…”
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    Article


  4. 4

    Brand Strategy in the Digital Society: by Yukihiko Kubota

    Published in Maketingu Janaru (2020-01-01)
    “…Consequently, what direction should the brand strategy of a company or organization aim for as digitalization advances? …”
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    Article


  5. 5

    Global brands in the digital era by Sudarević Tomislav, Marić Dražen

    Published in Anali Ekonomskog fakulteta u Subotici (2018-01-01)
    Subjects: “…global brands…”
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    Article


  6. 6

    Brands in a Digital Society by Satoru Shibuya

    Published in Maketingu Janaru (2020-01-01)
    “…The chief theme of this issue is the terms “Digital” and “brand,” based on our fundamental question of how brands are growing under the current digital environment. …”
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    Article


  7. 7

    The Effect of Brand Association and Brand Image on the Brand Awareness of Lithuanian Companies of Digital Products by Šakytė-Statnickė Gita

    Published in Organizacija (2024-12-01)
    Subjects: “…brand awareness…”
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    Article


  8. 8

    When Science Meets Digital Branding by Kaiping Chen, Todd Newman, Yanxi Zhou

    “…While many existing studies in science communication have focused on understanding the political dimension of online science news and information, our paper reveals that digital branding is a crucial part of science communication on video-based platforms such as YouTube and TikTok. …”
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    Article


  9. 9

    Brand Communication in a Digitalized World by Kecskes Robert

    Published in GfK Marketing Intelligence Review (2017-11-01)
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    Article


  10. 10

    Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty by Fan-Lu Lin, Te-Hsing Ku

    Subjects: “…digital brand experience…”
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    Article


  11. 11

    Twitter Usage Practices of Digital Game Brands by Fatih Söğüt

    Published in Erciyes İletişim Dergisi (2021-07-01)
    “…The purpose of this study is to reveal how Twitter, a popular social media tool, is used by digital game brands. In the study, Sony PlayStation, Microsoft Xbox, and Ubisoft, the most followed digital game brands by Twitter users in the world, were selected as sample brands. …”
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    Article


  12. 12

    Digital marketing strategies in the promotion of the city brand by David Albeiro Andrade Yejas

    “…Rev.esc.adm.neg This study aims at designing digital marketing strategies to promote the city brand including a marketing manual or guide and the elaboration of a digital system of mobile and web application. …”
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    Article


  13. 13

    NFTs, DIGITAL WORLDS AND BRAND PROTECTION IN FASHION by Ioanna Lapatoura

    “…At the same time, the world has witnessed several brands expanding their portfolios to digital goods for use in the metaverse and benefiting from exposure to an unpredicted, yet global marketing frontier. …”
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    Article


  14. 14

    Niche Brands Promotion Strategies in the Digital Age by Cai Yutong

    Published in SHS Web of Conferences (2025-01-01)
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    Article


  15. 15

    Branding dan Marketing Digital Produk Makanan by Dian Rahmani Putri, Ni Ketut Deniari, I Gede Putra Mas Yusadara, Ni Made Junia Cahyani, Kadek Dwi Santika, Gede Hendri Mahardika Wicaksana

    Published in Bhakti Persada: Jurnal Aplikasi Ipteks (2022-05-01)
    “…Permasalahan yang dihadapi mitra adalah belum adanya branding dan label produk serta belum memahami tentang teknologi digital marketing. …”
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    Article


  16. 16

    Digital Marketing in Developing Brand Awareness of MSMEs by Zaini Abdul Malik, Popon Srisusilawati, Irma Yunita Silviany, Risma Mustika Fajaria, Shakila Carisya Tsania

    “…Keywords: brand awareness, digital marketing, MSMEs, Unisba row stalls…”
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    Article


  17. 17

    Personal Branding Remaja di Era Digital by Ascharisa Mettasatya Afrilia

    Published in MediaTor (2018-06-01)
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    Article


  18. 18

    DIGITAL MARKETING INFLUENCE ON THE FORMATION OF BRAND COMMUNITIES by Cristian, Morozan

    Published in Strategii Manageriale (2012-01-01)
    Subjects: “…digital marketing…”
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    Article


  19. 19

    Digital Tools of Marketing Strategies in Hotel Branding by Iryna Banyeva, Nataliia Lebedieva, Maryna Nehrey, Olena Velychko, Olena Petrova, Svitlana Peresichna

    Subjects: “…digital marketing…”
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    Article


  20. 20

    The Impact of Social Media on Brand Digital Marketing by Zhu Xueqiong

    Published in SHS Web of Conferences (2025-01-01)
    “…With the continuous advancement of global information integration and digitalization, social media plays an increasingly critical and transformative role in brand digital marketing. …”
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    Article


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