Search Results - DIGITAL MARKETING

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    Traditional Marketing Versus Digital Marketing by Simona Valentina Pascalau, Ramona Mihaela Urziceanu

    “… Today, the digital economy contributes decisively to increasing competitiveness, especially since a digital transformation involves migrating to new technological models, where digital marketing is a key part of the strategies of users’ growth and loyalty. …”
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    Digital marketing, digital orientation, marketing capability, and information technology capability on marketing performance of Indonesian SMEs by Mohammad Hamim Sultoni, Sudarmiatin Sudarmiatin, Agus Hermawan, Sopiah Sopiah

    “… This research analyzes the effect of digital marketing, digital orientation, marketing capabilities, and information technology capabilities on marketing performance of Indonesian SMEs. …”
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    Is marketing digitization important? by I Gst. A. Kt. Gd. Suasana, I Gde Ketut Warmika, Ni Wayan Ekawati, Ni Made Rastini

    “…The results found that entrepreneurial personality has a significant influence on marketing performance, and digitalization of marketing acts as a quasi-moderation of the influence of entrepreneurial personality on the marketing performance. …”
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    The Application of Digital Marketing as the Development of Online Marketing for UMKM in Tirto Hamlet to Increasing Productivity in the Era of Digital Market Competition by Loniza Erika, Juniar Hartono Rani, Chairunnisa Kurnia

    Published in SHS Web of Conferences (2024-01-01)
    “…Micro, Small, and Medium Enterprises (UMKM) in Tirto Hamlet have not implemented digital marketing and have not realized the big role they play in the use of this method. …”
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    Research on the Optimization of Marketing Strategies in the Context of Digital Marketing by Wang Zhaoming

    Published in SHS Web of Conferences (2023-01-01)
    “…Secondly, the macro environment and micro environment of computer equipment companies were analysed separately using PEST analysis and Porter’s five forces model analysis in the context of the development of China’s digital economy. The starting point of marketing strategy is customer demand, the landing point is customer service, and the core is to take customer demand as the starting point. …”
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