Search Results - EMOTIONAL APPEAL

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  1. 1

    Information cues and emotional appeals in magazine advertisements by Mücahid Zengin, Güldane Zengin

    Published in Vivat Academia (2025-06-01)
    Subjects: “…emotional appeals…”
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    Article


  2. 2

    The effects of emotional and rational news appeals on politicalattitudes

    Published in Studies in Communication, Media (2016-03-01)
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    Article


  3. 3

    The effects of rational and emotional sustainability appeals to consumers’ sensory perceptions and emotions by Muhammad Abdullah, Sidra Ghazanfar, Sana Mukhtar, Muhammad Ramzan

    Published in Frontiers in Sustainable Food Systems (2025-01-01)
    “…Rational sustainability appeal was heavily associated with positive emotions as compared to emotional appeal.…”
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    Article


  4. 4

    Comparing the effect of rational and emotional appeals on donation behavior by Matthew Lindauer, Marcus Mayorga, Joshua Greene, Paul Slovic, Daniel Västfjäll, Peter Singer

    Published in Judgment and Decision Making (2020-05-01)
    Subjects: “…emotional appeals…”
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    Article


  5. 5

    The Impact of Positive Emotional Appeals on the Green Purchase Behavior by Jianming Wang, Xincheng Yang, Zhengxia He, Jianguo Wang, Jing Bao, Jian Gao

    Published in Frontiers in Psychology (2022-06-01)
    Subjects: “…positive emotional appeal…”
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    Article


  6. 6

    Comparing the effect of rational and emotional appeals on donation behavior by Matthew Lindauer, Marcus Mayorga, Joshua Greene, Paul Slovic, Daniel Västfjäll, Peter Singer

    Published in Judgment and Decision Making (2020-05-01)
    Subjects: “…emotional appeals…”
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    Article


  7. 7

    The Relevance of Moral Emotional Appeals in Environmental Political Debates by Dorottya Egres

    Published in Informal Logic (2025-04-01)
    Subjects: “…emotional appeal…”
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    Article


  8. 8

    Appeal to Components of Prototypical Emotional Situations as a Translation Strategy for Expressions with Emotional Predicates by E. R. Ioanesyan

    Published in Научный диалог (2024-12-01)
    “…The findings indicate that one of the translation strategies for expressions with the specified predicates involves appealing to the components of prototypical situations of these emotions. …”
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    Article


  9. 9

    The reduction of effective feedback reception due to negative emotions in appeals by Peide Zhang, Binbin Peng, Zhifu Mi, Zhongguo Lin, Huibin Du, Lu Cheng, Xiafei Zhou, Guozhi Cao

    “…Abstract Citizens’ daily appeals are generally accompanied by negative sentiment, yet little is known about the impact of negative emotions on official response behaviors in a closed online environment. …”
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    Article


  10. 10

    Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness by Grigaliunaite Viktorija, Pileliene Lina

    “…Accordingly, this research fills the gap in scientific literature by determining the influences of emotional and rational appeals on print / outdoor advertising effectiveness in the context of convenience product category. …”
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    Article


  11. 11

    All About Feelings? Emotional Appeals as Drivers of User Engagement With Facebook Posts by Anna Bil-Jaruzelska, Cristina Monzer

    Published in Politics and Governance (2022-02-01)
    Subjects: “…emotional appeals…”
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    Article


  12. 12

    The Effects of Emotion, Spokesperson Type, and Benefit Appeals on Persuasion in Health Advertisements: Evidence from Macao by Ling Jiang, Huihui Liu, Nan Jiang

    Published in Behavioral Sciences (2023-11-01)
    Subjects: “…emotional appeal…”
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    Article


  13. 13

    On the Effects and Boundaries of Awe and Humor Appeals for Pro-Environmental Engagement by Chris Skurka, Nicholas Eng, Mary Beth Oliver

    Published in International Journal of Communication (2022-05-01)
    Subjects: “…emotional appeals…”
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    Article


  14. 14

    Rational and emotional appeals in advertising of prescription medicines: study of a slimming drug in Brazil by Melby Karina Zuniga Huertas, Marcos Cortez Campomar

    Published in Innovative Marketing (2010-01-01)
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    Article


  15. 15

    The heart attack of the Polish health service: metaphors, arguments, and emotional appeals in political debates by Konrad Juszczyk, Barbara Konat, Małgorzata Fabiszak

    Published in Language and Cognition (2025-01-01)
    “…Metaphors, arguments and emotional appeals have considerable persuasive power in political discourse, yet they are rarely studied together. …”
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    Article


  16. 16

    Drivers’ Perception of Two Seatbelt Wearing Advertisements With Different Emotional Appeals and Cultural Settings by R Tay

    Published in Journal of Road Safety (2011-11-01)
    “…In this study, a convenient sample of drivers provided their opinions and perceptions of two seatbelt wearing advertisements with different emotional appeals. One advertisement had a more negative emotional appeal (fear) while the other had more a positive emotional appeal (humour). …”
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    Article


  17. 17

    Emotional appeal in ChatGPT prompts: A study of L2 speakers’ perceptions by Iryna Morozova, Valeriia Nikolaienko

    Published in Res Rhetorica (2024-12-01)
    “…However, after being prompted to use emotional appeal, the participants mapped the features of human-human communicative situation without mapping the perception of the interlocutor as a human being.   …”
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    Article


  18. 18

    Providing a model of emotional and rational appeals in video marketing based on social networks by Moohan Mohammadi, payam paslari, saeed moradpour, sadegh masjoodi

    Subjects: “…emotional appeal…”
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    Article


  19. 19

    RATIONALIST BIAS IN SCIENCE POPULARIZATION AND THE NEED TO RETHINK THE ARGUMENTATIVE STRATEGIES OF POPULARIZERS by Людмила ВОЙНАРОВСЬКА, Євген КОЗЛОВ, Мирослава КРУГЛЯК, Тетяна ПІТЯКОВА

    Subjects: “…Keywords: popularization of science, appeal to authority, appeal to tradition, appeal to emotions, appeal to benefit (appeal to consequences)…”
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    Article


  20. 20

    Emotional design for pro-environmental life: Visual appeal and user interactivity influence sustainable consumption intention with moderating effect of positive emotion by Yunxi Feng, Li Zhao

    Published in Heliyon (2024-10-01)
    Subjects: “…Visual appeal…”
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    Article


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