Search Results - FASHION COMMUNICATION

Features of marketing communications of fashion industry in the field of fashion design by I.A. Hardabkhadze

Subjects: “…fashion industry…”
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Fashion Exhibitions: The Power of Communication by Valerie Steele

Subjects: “…fashion…”
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Advertising communication in the fashion industry: branded content, the case of fashion films. by Arbaiza Rodriguez, F., Huertas García, Sh.

“…Specifically, is analyzed the case of fashion films, an advertising format that has broken out in the sector of fashion and luxury products with great success, and whose objective is to generate content specifically for a particular fashion brand, in which beauty and aesthetic predominates, but above all, allows to communicate the values and personality of the brand and thus connect with the consumer.…”
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Audiovisual Narrative for Fashion Heritage: Communicating and Valorizing Archives through Fashion Film by Dorothea Burato

Subjects: “…fashion heritage communication…”
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66Fashion Highlight - No. 01/2023THE METAVERSE AS AN OPPORTUNITY FOR THE DEVELOPEMENT OF FASHION DESIGN by Laura Giraldi

Subjects: “…fashion…”
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Restoration of reputation through crisis communication in fashion industry by Vuković Milovan, Dašić Dejan, Vuković Aleksandra

Subjects: “…fashion industry…”
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The Dynamics of Brand Communication in the Fashion Industry: The Case of Indonesia by Prayudi Prayudi, Fatonah Siti, Wahyudi Endah

Subjects: “…fashion industry…”
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Creativity and disinformation in artificial intelligence-driven fashion communication by Sigita Kamašauskė, Živilė Sederevičiūtė-Pačiauskienė

Subjects: “…fashion communication…”
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CONSUMERS PERCEPTION OF COMMUNICATION STRATEGIES OF SUSTAINABLE FASHION COMPANIES by Vitória Didoné Santoro, Janine Felith de Medeiros, Camila Kolling

“…An existing challenge involves understanding how fashion companies must communicate their sustainable position. …”
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Sustainability and Fashion Brand Communication on Instagram: An analysis beyond engagement by Álvaro Luna-García, Miguel-Ángel Martín-Cárdaba, Rafael Carrasco-Polaino, Ernesto Villar-Cirujano

“…This study contributes to understanding how sustainable fashion brands effectively communicate sustainability-related topics and news on social networks like Instagram, which helps spark interest and generate a positive dialogue with their audience. …”
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Space, Time and Catwalks: Fashion Shows as a Multilayered Communication Channel by Vittorio Linfante, Chiara Pompa

Subjects: “…fashion communication…”
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Ethical Challenge of Fashion Influencers Endorsement: Analysing Communication and Consumption Culture by Moch Zihad Islami, Yoga Aditya Leite, Dian Aris Munandar, Yuana Novita Sari, Sonjoruri Budiani Trisakti

“…This research aims to explore the fashion influencers communication strategy, assess how fashion influencers endorsements contribute to the formation of consumptive culture, and investigate fashion influencers endorsement concepts that are more ethical. …”
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Cultural landmarks in the designs of fabrics and fashions for virtual performances and their communicative dimensions by Haneen Mohammed Mashkoor, Hind Muhammad Sahab Al-Ani

“… The current research, titled “Cultural Landmarks in the Designs of Fabrics and Fashions for Virtual Fashion Shows, and their Network Communication Dimensions,” highlights the importance of the current research in identifying the possibilities of network communication and reflecting cultural landmarks in virtual fashion shows. …”
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Fashion as a Marketing Tool and Its Communication Aspect in Developing Markets by Fatma Engin Alpat, Yusuf Ziya Aksu

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Impacts of Digital Communication Tools on Fashion Brands Success –The NUDE Project by Zoltán Peredy, Carolina Figueiredo, Juhász Krisztina

Subjects: “…Fashion Brand…”
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Apply of traditional cultural symbols into fashion design based on Cross-cultural communication by Zou Yixin, Joneurairatana Eakachat

“…Final results are: 1) Extraction of design concepts on Long and Naga based on two times of decoding. 2) A demonstration of the new methodology which can be used for fashion designers to effectively extract cultural code in the background of cultural globalization. 3) It is a case study to do cross discipline research between fashion design with cross-cultural communication.…”
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Framing Sustainability in Ethical Fashion: A Lexicometric Analysis of French Brand Communication by Marco Civico, Maria Margherita Mattioda

“…Additionally, the absence of key terms like “upcycling” suggests that linguistic choices shape how sustainability practices are framed and understood within the French ethical fashion industry. These insights contribute to a broader discussion on how sustainability is communicated in fashion branding and raise questions about whether changing geopolitical dynamics and increasing environmental awareness will influence the evolution of these narratives in the future.…”
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FASHIONABLE POLITICS: HOW ITALIAN LEADERS TRANSFORM INTO SUCCESSFUL BRANDS IN CONTEMPORARY COMMUNICATION by Daniele Battista

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DA’I FASHION AND NON-VERBAL COMMUNICATION: Public Perspectives in Southern Tapanuli by Mohd. Rafiq, Icol Dianto

“…</p><p><strong>Keywords</strong>: Islamic propagation, Da’i, Perception, Fashion, Southern Tapanuli, Non-verbal Communication</p>…”
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Decoding Sentiment in Online Communication: A Social Media Analysis of Fashion Companies by Karolina Mania, Monika Jedynak, Aneta Kuźniarska, Karolina Woszczyna

“…Originality/value: This study contributes to the understanding of how corporate communication on social media impacts its users, offering insights specifically into sentiment dynamics within the fashion industry.…”
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