Search Results - FOOD MARKETING MANAGEMENT

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    The economic mechanism of marketing activity management of food enterprises by Abuselidze George, Talavyria Mikola, Vyshnivska Bogdana, Bondarenko Larisa, Makedon Halyna, Kniazieva Tetiana, Salkova Irina

    Published in E3S Web of Conferences (2023-01-01)
    “…It is proved that the economic mechanism of the formation of distribution systems of enterprises is a system of interaction of sets of factors of an economic and organizational nature, subjects of mediation of their actions and means of influence, taking into account signs of belonging to the internal or external environment, directly influencing or participating in the process of forming a distribution system of products. The optimal management system of a modern enterprise in the food market should be based on a symbiosis of marketing strategic and financial planning. …”
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    Analysis of Issues Arising from Food Claims in the ''Functionalization Trend'' of the Food Market and Recommendations for Scientific Management by Ming TIAN, Yuwei WANG, Jun FENG, Meng LI, Xiaopeng LI, Zijing WU

    Published in Shipin gongye ke-ji (2024-11-01)
    “…As the people's health and wellness needs continue to grow, traditional dietary nutrition, medicinal diets and other "treatment of disease" concept is increasingly popular, with "food and medicine substances", new food raw materials such as raw materials, new food, internet celebrity food endless, promoting the market to promote the promotion of food to strengthen the body and even prevent the treatment of disease "functionalization" trend is becoming increasingly significant. …”
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    Developing the Management Competencies for Getting a Competitive Position in the Organic Food Market by Marian NASTASE, Mirela STOIAN, Raluca Andreea ION

    “…Our paper proposes a complex analysis in the field of organic food products. It also highlights the need of developing new competences of managers and marketers in analysing market for getting a competitive position on it. …”
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    Marketing and Logistics Model of Distribution in the Food Market by Pchelianska Halyna O.

    Published in Problemi Ekonomiki (2019-09-01)
    “…The aim of the article is identifying the nature and characteristics of distribution in the food market and justifying the use of marketing and logistics distribution models for manufacturers and commercial intermediaries of food products. …”
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    Functional Food Marketing – The Hungarian Market Case by Szabolcs Nagy

    Published in Theory, Methodology, Practice (2010-05-01)
    “…This paper contains empirical research findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of information on the segmentation, the main target groups and the most successful positioning strategies regarding the functional food market in Hungary …”
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