Search Results - FOOD MARKETING MANAGEMENT
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The economic mechanism of marketing activity management of food enterprises
Published in E3S Web of Conferences (2023-01-01)“…It is proved that the economic mechanism of the formation of distribution systems of enterprises is a system of interaction of sets of factors of an economic and organizational nature, subjects of mediation of their actions and means of influence, taking into account signs of belonging to the internal or external environment, directly influencing or participating in the process of forming a distribution system of products. The optimal management system of a modern enterprise in the food market should be based on a symbiosis of marketing strategic and financial planning. …”
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Food safety management in online live broadcast marketing
Published in Shipin yu jixie (2024-01-01)Get full text
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Integrating Operations and Marketing in the Fast Food Delivery Industry
Published in The Lahore Journal of Business (2016-05-01)Get full text
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Management of the Distribution of Agri-Food Products in Romania
Published in Revista de Management Comparat International (2020-07-01)Subjects: “…management…”
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Analysis of Issues Arising from Food Claims in the ''Functionalization Trend'' of the Food Market and Recommendations for Scientific Management
Published in Shipin gongye ke-ji (2024-11-01)“…As the people's health and wellness needs continue to grow, traditional dietary nutrition, medicinal diets and other "treatment of disease" concept is increasingly popular, with "food and medicine substances", new food raw materials such as raw materials, new food, internet celebrity food endless, promoting the market to promote the promotion of food to strengthen the body and even prevent the treatment of disease "functionalization" trend is becoming increasingly significant. …”
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Communication management in the aspect of the food industry
Published in Marketing i Menedžment Innovacij (2015-12-01)Subjects: “…food market…”
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Developing the Management Competencies for Getting a Competitive Position in the Organic Food Market
Published in Revista de Management Comparat International (2011-12-01)“…Our paper proposes a complex analysis in the field of organic food products. It also highlights the need of developing new competences of managers and marketers in analysing market for getting a competitive position on it. …”
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MARKETING MANAGEMENT OF FISH MEATBALLS AT HOUSEHOLDS’ SCALE IN NM FOOD TEGAL CITY
Published in Russian Journal of Agricultural and Socio-Economic Sciences (2019-03-01)Subjects: “…Marketing…”
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Competition in Moldova’s Food Market: A Comparative Study of SMEs Management Systems
Published in Revista de Management Comparat International (2024-07-01)Get full text
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BRAND EQUITY DEVELOPMENT STRATEGY TO ENHANCE THE COMPETITIVENESS OF FOOD SMALL-MEDIUM ENTERPRISE'S (SMES): CASE STUDIES ON FUDIA-POLINELA AGRI-FOOD CENTRE
Published in Jurnal Agrisep (2021-09-01)Subjects: “…Marketing Management…”
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Promotion of organic food in Serbia: Implications from organic food consumers' profile research
Published in Ekonomika Poljoprivrede (1979) (2014-01-01)Subjects: “…marketing management…”
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Mitigating Food Waste in the Retail Supply Chain: Marketing Solutions
Published in Journal of Sustainable Marketing (2022-11-01)Get full text
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Improving Food Access through Farmers Market Incentives
Published in Journal of Agriculture, Food Systems, and Community Development (2020-05-01)Subjects: “…Market Managers…”
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Innovativeness in food small business: What is its relationship with marketing?
Published in Agricultural Economics (AGRICECON) (2011-10-01)Subjects: “…marketing management capabilities…”
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Marketing and Logistics Model of Distribution in the Food Market
Published in Problemi Ekonomiki (2019-09-01)“…The aim of the article is identifying the nature and characteristics of distribution in the food market and justifying the use of marketing and logistics distribution models for manufacturers and commercial intermediaries of food products. …”
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Functional Food Marketing – The Hungarian Market Case
Published in Theory, Methodology, Practice (2010-05-01)“…This paper contains empirical research findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of information on the segmentation, the main target groups and the most successful positioning strategies regarding the functional food market in Hungary …”
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Management Aspects Regarding the Market of Organic Products in Romania
Published in Revista de Management Comparat International (2012-07-01)Get full text
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Farmers' Market or Farmers Market? Examining How Market Ownership Influences Conduct and Performance
Published in Journal of Agriculture, Food Systems, and Community Development (2016-10-01)Subjects: “…Market Managers…”
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Is Canada's Supply Management System Able to Accommodate the Growth of Farm-direct Marketing?
Published in Journal of Agriculture, Food Systems, and Community Development (2020-05-01)Subjects: “…Food Systems…”
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