Search Results - GUERRILLA MARKETING

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  1. 1

    GUERRILLA MARKETING AS EFFECTIVE TOOL FOR PROMOTING GOODS ON THE MARKET by S. N. Kaznacheeva, V. A. Bondarenko

    Subjects: “…guerrilla marketing…”
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  2. 2

    GUERRILLA MARKETING AS EFFECTIVE TOOL FOR PROMOTING GOODS ON THE MARKET by S. N. Kaznacheeva, V. A. Bondarenko

    Subjects: “…guerrilla marketing…”
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    Article


  3. 3

    Using guerrilla marketing in the Republic of Kazakhstan by Z. T. Kozhamkulova, Z. B. Akhmetova, A. T. Bassymbekova

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  4. 4

    Guerrilla advertising cases study in public transport by Aldona Jarašūnienė, Margarita Išoraitė

    Published in Business: Theory and Practice (2024-12-01)
    Subjects: “…Guerrilla marketing…”
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  5. 5

    Guerrilla marketing – structuring the manifestations and critical evaluation by Gerd Nufer

    Published in Innovative Marketing (2013-07-01)
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  6. 6

    Guerrilla marketing – structuring the manifestations and critical evaluation by Gerd Nufer

    Published in Innovative Marketing (2013-07-01)
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    Article


  7. 7

    The Meaning World of Guerrilla Marketing Campaigns through Semiotic Analysis by Nebi Seren, Fatih Bilici

    Published in İletişim Kuram ve Araştırma Dergisi (2025-03-01)
    Subjects: “…guerrilla marketing…”
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    Article


  8. 8

    GUERILLA MARKETING : by Eunike Gegung

    Subjects: “…Guerrilla Marketing…”
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  9. 9

    Book review: Guerrilla Marketing book written by Jay Conrad Levinson by Prathamesh Sunil Nadkarni, R. Shanmugam

    Published in Rajagiri Management Journal (2024-12-01)
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    Article


  10. 10

    The Effect of Applying Guerrilla Marketing Techniques on the Emerging Sports Brand Equity by Hossein Faridniya, Nasrin Azizian Kohan, Hamed Kheirollahi Meidani, Fatemeh Behrooz Damirchi

    Published in Research in Sport Management and Marketing (2023-06-01)
    Subjects: “…guerrilla marketing…”
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    Article


  11. 11

    The Influence of Guerrilla Marketing on Buying Interests in Indonesian Fashion Local Brands by Karen Millennia Puspa Nugroho, Daniel Hermawan

    “…Therefore, it may be said that guerrilla marketing has little effect on consumer behaviour.…”
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  12. 12

    Tácticas de marketing de guerrilla en pequeñas y medianas empresas by Luci Cristina Salas Narváez, Fabrizzio Andrade Zamora, Edduvi Maricela Tavarez Magallanes

    Published in Universidad y Sociedad (2018-04-01)
    Subjects: “…Marketing de guerrilla…”
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    Article


  13. 13

    Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions by Belem Barbosa, Anabela Rocha, Leandro Pina

    Published in Tourism & Management Studies (2022-07-01)
    Subjects: “…guerrilla marketing campaigns…”
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    Article


  14. 14

    STREET ART I GUERRILLA MARKETING JAKO PRÓBY TWORZENIA PRZESTRZENI PUBLICZNEJ by Stella Grotowska

    Published in Studia Humanistyczne AGH (2012-01-01)
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  15. 15

    Digital guerrilla marketing: An innovative method of utilizing online communication channels to connect with the target audience by Baltezarević Radoslav, Baltezarević Ivana

    Published in Megatrend Revija (2024-01-01)
    Subjects: “…digital guerrilla marketing…”
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    Article


  16. 16

    Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions by Khalid Bilal

    Published in Management şi Marketing (2024-09-01)
    Subjects: “…guerrilla marketing…”
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    Article


  17. 17

    Factors Influencing the Implementation of Unconventional Marketing in Cultural Institutions – Evidence from Croatia by Buljubašić Iva, Ham Marija, Pap Ana

    Subjects: “…guerrilla marketing…”
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  18. 18

    {'en_US': 'Guerrilla marketing in the rural enviroment: Towards a strategic communication of the impact actions', 'es_ES': 'El marketing de guerrilla en el entorno rural: Hacia una comunicación estratégica de las acciones de impacto'} by Esmeralda López Alonso, Begoña Moreno López

    Published in Tecnología, Ciencia y Educación (2019-10-01)
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  19. 19

    EFECTIVIDAD DE LAS ESTRATEGIAS DE COMUNICACIÓN DE WARKETING EN EL SECTOR DE LAS TELECOMUNICACIONES EN LA CIUDAD DE BARRANQUILLA- COLOMBIA by Rubén Cubillos Coll, Luis Alberto López Pérez

    Published in Dictamen Libre (2020-07-01)
    Subjects: “…marketing guerrilla…”
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    Article


  20. 20

    Guerrilla Advertising Strategies A Theoretical Approach by Huda Othman

    “…The main forms of Guerrilla strategies are analyzed in this paper including Ambient Ad, Ambush Ad, Stealth Marketing, viral marketing, Brand pushers, Celebrity marketing, Video Games Marketing, Guerrilla Mobile, Product placement, Experiential advertising, Affiliate Marketing, Elevator ad, Bathroom Ad, Transit Ad, and Aerial ad…”
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    Article


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