Search Results - INFLUENCER MARKETING

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  1. 1

    Marketing influencer by Oana Petrișor Mateuț

    “… Is marketing influence the right way or not for a business? …”
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    Article


  2. 2

    Siluetele juridice din influencer marketing//Legal Silhouettes in Influencer Marketing by Aura Elena Amironesei

    Subjects: “…influencer marketing…”
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    Article


  3. 3

    Conceptualising Influencer Marketing by Diederich BAKKER

    Subjects: “…influencer marketing…”
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    Article


  4. 4

    Influencers and influencer marketing – indispensable part of the business of modern companies by Diana Karakaš, Hrvoje Zovko

    Published in Mednarodno Inovativno Poslovanje (2024-06-01)
    Subjects: “…marketing, influencer, influencer marketing…”
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    Article


  5. 5

    The Rise of Digital Influencer Marketing by Jeanette Landgrebe

    Published in Hermes (2024-09-01)
    “… Virtual influencer marketing is a global emerging phenomenon in social media research. …”
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    Article


  6. 6

    Who is Accountable for the Negative Effects of Influencer Marketing? Voices of the Influencer Ecosystem by Teresa Sadaba, Patricia Sanmiguel

    Published in La Revista Icono 14 (2024-03-01)
    Subjects: “…marketing de influencers…”
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    Article


  7. 7

    Influencer marketing: current trends and prospects by K. A. Arzhanova, G. V. Dovzhik, V. N. Dovzhik

    Published in Вестник университета (2022-11-01)
    Subjects: “…influencer-marketing…”
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    Article


  8. 8

    Application of micro–influencer engagement in digital marketing channels by V. I. Kolmogorova, I. D. Mudrova, D. A. Shishlyannikova

    Subjects: “…influencer marketing…”
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    Article


  9. 9

    Pazarlamanın Yükselen Yıldızı Influencer Marketing: Influencer Takipçilerinin Satın Alma Davranışını Belirlemeye Yönelik Bir Araştırma by Kadir Canöz, Özge Gülmez, Gizem Eroğlu

    Subjects: “…influencer marketing…”
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    Article


  10. 10

    Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) by Meysam Shirkhodaie, Hamidreza Fallah Lajimi, Ali Adabi Firoozjaei, Navid Khanjanzadeh Kakeroodi, Soheil Nejat

    Published in ‫مدیریت بازرگانی (2022-09-01)
    Subjects: “…influencer marketing…”
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    Article


  11. 11

    Impact of Influencer Marketing on the Purchase Intention of Consumers by Muhammad Tabish, Muhammad Adnan Bashir, Shazleen Nadeem

    “… This study explores the relationship between influencer attributes, product characteristics, and customer buy intention in the context of influencer marketing. …”
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    Article


  12. 12

    Nüfuz Pazarlamasında (Influencer Marketing) Mesaj Stratejileri by Gül Şener, Aysel Aktaş

    Published in Erciyes İletişim Dergisi (2019-01-01)
    Subjects: “…influencer marketing…”
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    Article


  13. 13

    INFLUENCER MARKETING FACTORS AFFECTING CONSUMER BEHAVIOR by Tereza Šulanová, Marta Žambochová, Michaela Jánská

    Published in Trendy v podnikání (2025-07-01)
    Subjects: “…influencer marketing…”
    Article


  14. 14

    The Impact of Interpersonal Relationships on Micro-influencer Marketing by Liu Zhenyi

    Published in SHS Web of Conferences (2024-01-01)
    “…In the process of micromarketing, a very important influencing factor is interpersonal relationships. Therefore, this paper takes interpersonal relationships as an entry point, analyzes several aspects of interpersonal relationships participation in micro-marketing, the current situation of interpersonal relationships among micro-influencers, and the influence of interpersonal relationships on marketing strategy, which is of great significance in exploring the influence of interpersonal relationships on micro-marketing from the perspective of social influence. …”
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    Article


  15. 15

    Developing influencer selection criteria for brand influencer marketing with Generation Z in the Vietnamese context by Le Chau Tran, Tien Dat Le, Quang Nghia Tran, Ha Chi Le

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    Article


  16. 16

    Sosyal Medyada Yükselen Bir Trend: Influencer Pazarlama Üzerine Kavramsal Bir Değerlendirme by Yasemin Gedik

    Subjects: “…influencer marketing…”
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    Article


  17. 17

    Influencer marketing and health: a focused review of current research trends by Erzsébet Buglyó-Nyakas, Tímea Gál

    Published in Cogent Business & Management (2025-12-01)
    Subjects: “…influencer marketing…”
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    Article


  18. 18

    Marketing Education through PBL: A Case of Social Media Influencer Marketing by Serhan Demirci, Kuan-Yin Lee, Ahmad Muzakki Binamak

    Published in Engineering Proceedings (2023-06-01)
    “…In this study, sophomore-year marketing students’ perception of PBL-based course outcomes was analyzed to explore implications of PBL for better student learning and marketing education practices. …”
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    Article


  19. 19

    The Metaverse as Influencer Marketing Platform: Influencer-Brand Collaborations of Parıs Hilton with ‘Superplastic’, ‘Bohoo’, and ‘Levi’s’ by Zaliha İnci Karabacak, İrem Güngör

    Published in Etkileşim (2023-04-01)
    Subjects: “…influencer marketing…”
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    Article


  20. 20

    What Drives Followers-Influencer Intention in Influencer Marketing? The Perspectives of Emotional Attachment and Quality of Information by Syed Asim Shah, Muhammad Haroon Shoukat, Waseef Jamal, Muhammad Shakil Ahmad

    Published in SAGE Open (2023-06-01)
    “…This study provides valuable input to companies that can help them design their influencers’ marketing strategies.…”
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    Article


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