Search Results - INTEGRATED MARKETING COMMUNICATION
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Integrated Marketing Communications Application in the Education Market
Published in Управленческое консультирование (2018-04-01)Subjects: “…integrated marketing communications…”
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A study on the effects of marketing communication using integrated marketing communication
Published in Management Science Letters (2014-07-01)Subjects: “…Integrated Marketing Communication (IMC)…”
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Integrated marketing communications at solar energy equipment market
Published in Marketing i Menedžment Innovacij (2013-12-01)Subjects: “…integrated marketing communications (IMC)…”
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Personal brand and integrated marketing communications
Published in Megatrend Revija (2018-01-01)Subjects: “…integrated marketing communications…”
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Book review: Integrated marketing communications
Published in Rajagiri Management Journal (2025-04-01)Get full text
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The Influence of Integrated Communication in Digital Marketing
Published in Journal of Emerging Trends in Marketing and Management (2025-04-01)“…This article explores the impact of Integrated Marketing Communication (IMC) on purchasing decisions in the real estate sector, with a particular focus on how the communication message delivered through digital commu-nication channels can influence the choice of buyers in Romania, especially in Bucharest. …”
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['CONCEPT OF THE INTEGRATIONAL MODEL OF THE MARKETING COMMUNICATING']
Published in Acta Economica (2003-12-01)Get full text
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CONCEPT OF THE INTEGRATIONAL MODEL OF THE MARKETING COMMUNICATING
Published in Acta Economica (2003-12-01)Subjects: “…marketing environment, communicating, integration, concept.…”
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The evolution of marketing communication
Published in Communicare (2022-10-01)Subjects: “…integrated marketing communication (IMC)…”
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Modern instruments of digital marketing in the system of integrated marketing communications
Published in Наукові записки НаУКМА: Економічні науки (2016-10-01)Subjects: “…integrated marketing communication…”
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ONLINE COMMUNICATION IN THE BRICOLAGE MARKET
Published in SEA: Practical Application of Science (2016-12-01)Get full text
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Integrated marketing communications and their role in economy and education
Published in SHS Web of Conferences (2016-01-01)“…The authors review the advantages of integrated marketing communications which include, apart from marketing, organizational culture, advertising, public relations (PR), branding, image making and other types of communication influencing the formation and functions of social processes and institutions, including the economic and education sphere.…”
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Through Integrated Marketing Communications to better Market Positioning for the Macedonian Wine
Published in Journal of Agriculture and Plant Sciences (2013-05-01)“…The solution for effective and effi cient communication is in promotion or so called Integrated Marketing Communications (IMC) that can deliver unique, precise and attractive message to the customer.…”
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Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach
Published in SAGE Open (2022-05-01)“…The increased usage of social media forced the brands to integrate social media in their marketing communication channel, as it becomes the need of the hour, as it determines overall brand identity, brand image, and company performance in the present marketing competition. …”
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The development of marketing communications under globalization of commodity markets
Published in Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет (2021-06-01)Subjects: “…system of integrated marketing communications…”
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Integrated marketing communications paradigm in digital environment: The five pillars of integration
Published in Megatrend Revija (2014-01-01)Subjects: “…integrated marketing communications…”
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Effects of top management involvement in integrated marketing communications
Published in Tržište (2007-12-01)Subjects: “…Integrated marketing communications…”
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Impact of Integrated Marketing Communication on Consumers Purchase Decisions
Published in JISR Management and Social Sciences & Economics (2013-06-01)Subjects: “…Integrated marketing communications…”
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Integrated marketing communication — concepts, practice, new challenges
Published in Marketing of Scientific and Research Organizations (2018-06-01)Subjects: “…integrated marketing communication…”
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Integrated Digital Marketing Strategies for Effective Communication with Customers in the Healthy Sugars Market
Published in Journal of Emerging Trends in Marketing and Management (2025-09-01)“…This research delves into the deployment and perceived impact of integrated digital marketing frameworks within the developing Healthy Sugar market of Romania. …”
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