Search Results - INTEGRATED MARKETING COMMUNICATION

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    The Influence of Integrated Communication in Digital Marketing by Ariana-Mihaela STĂNESCU, Nicolae Razvan CIOBANU, Anca Francisca CRUCERU

    “…This article explores the impact of Integrated Marketing Communication (IMC) on purchasing decisions in the real estate sector, with a particular focus on how the communication message delivered through digital commu-nication channels can influence the choice of buyers in Romania, especially in Bucharest. …”
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    Article
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    The evolution of marketing communication by Dalmé Mulder

    Published in Communicare (2022-10-01)
    Subjects: “…integrated marketing communication (IMC)…”
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    Article
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    Integrated marketing communications and their role in economy and education by Melnikova Nadezhda, Naumenko Tamara, Smakotina Natalia

    Published in SHS Web of Conferences (2016-01-01)
    “…The authors review the advantages of integrated marketing communications which include, apart from marketing, organizational culture, advertising, public relations (PR), branding, image making and other types of communication influencing the formation and functions of social processes and institutions, including the economic and education sphere.…”
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    Article
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    Through Integrated Marketing Communications to better Market Positioning for the Macedonian Wine by Tamara Jovanov Marjanova, Elenica Sofijanova, Violeta Dimovska, Violeta Ivanova

    Published in Journal of Agriculture and Plant Sciences (2013-05-01)
    “…The solution for effective and effi cient communication is in promotion or so called Integrated Marketing Communications (IMC) that can deliver unique, precise and attractive message to the customer.…”
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    Article
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    Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach by Shakeel ul Rehman, Rafia Gulzar, Wajeeha Aslam

    Published in SAGE Open (2022-05-01)
    “…The increased usage of social media forced the brands to integrate social media in their marketing communication channel, as it becomes the need of the hour, as it determines overall brand identity, brand image, and company performance in the present marketing competition. …”
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    Integrated Digital Marketing Strategies for Effective Communication with Customers in the Healthy Sugars Market by Anca-Francisca CRUCERU, Andrei-Nicolae VASILE

    “…This research delves into the deployment and perceived impact of integrated digital marketing frameworks within the developing Healthy Sugar market of Romania. …”
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    Article

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