Search Results - KEY OPINION LEADER

Effect of Key Opinion Leaders and Instagram Posts on Wonderful Indonesia Brand Awareness by Patria Teguh Amor, Ulinnuha Hana, Hidayah Nurdin, Latif Aqilah Nurul Khaerani, Susanto Eka, Claudia Cindi

“…This study examines and analyzes the effects of Key Opinion Leaders (KOLs) and Instagram posts on domestic tourists’ awareness of Wonderful Indonesia, Indonesia’s national tourism brand. …”
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Bridging Public Trust and Banking Behavior: Local Government Leaders as Key Opinion Leaders in Regional Bank Marketing Strategies by Shanty Dewi Fauzy, Kholil Kholil, Puji Lestari, Hifni Alifahmi

Subjects: “…key opinion leader…”
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The influence of key opinion leaders on consumers' purchasing intention regarding green fashion products by Khanh Vi Tran, Takuro Uehara

Subjects: “…key opinion leader (KOL)…”
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A Consensus of Key Opinion Leaders on the Management of Pre-diabetes in the Asia-Pacific Region by Roberto Mirasol, Ah Chuan Thai, Aftab Ahmad Salahuddin, Kathryn Tan, Chaicharn Deerochanawong, Mafauzy Mohamed, Made Ratna Saraswati, Bipin Kumar Sethi, Sanjiv Shah, Nanny Natalia Soetedjo, Swangjit Suraamornkul, Rima Tan, Fareed Uddin

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IDENTIFYING OPINION LEADERS USING SOCIAL NETWORK ANALYSIS, A STUDY IN AN EGYPTIAN VILLAGE by Mohamed Mohamed Mohamed Abdel-Ghany

Subjects: “…Opinion Leaders…”
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The current landscape in antibiotic access and supply issues: a qualitative study with key experts and opinion leaders by Dr Esmita Charani, Dr Vrinda Nampoothiri, Dr Ritika Kondal, Dr Avaneesh Pandey, Dr Oluchi Mbamalu, Dr Jennifer Cohn, Dr Sanjeev Singh, Dr Nusrat Shafiq

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Gender performances on social media: A comparative study of three top key opinion leaders in China by Ming Liu, Ruinan Zhao, Jieyun Feng

“…This study gives a critical examination of the performances of three top key opinion leaders (KOLs) on social media in China to explore whether gender serves as an important social factor in their interaction with their followers. …”
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A multi-criteria intelligence aid approach to selecting strategic key opinion leaders in digital business management by H.Y. Lam, V. Tang, C.H. Wu, V. Cho

“…It is, therefore, critical for organisations to carefully select key opinion leaders (KOLs). To address this challenge, this study introduces an intelligent multi-criteria KOL analytics framework that embeds the fuzzy best-worst method and the fuzzy technique for order preference by similarity to the ideal solution. …”
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The moderating effects of involvement on the relationships between key opinion leaders, customer’s attitude and purchase intention on social media by Dao Cam Thuy, Nguyen Ngoc Quang, Le Thanh Huong, Nguyen Thi Minh Phuong

“…Businesses have focused on using key opinion leaders (KOLs) to reach their target customers because their use of technology and social media is more and more increasing. …”
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MARKETING 5.0 : PERAN KEY OPINION LEADER DAN TRUSTWORTHINESS TERHADAP CUSTOMER ENGAGEMENT SCARLETT WHITENING by Luk Lu'ul Khumaeroh, Irsal Fauzi

Subjects: “…key opinion leader, trustworthiness, customer engagement, purchase intention, scarlett whitening.…”
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Pharmaceutical industry use of key opinion leaders to market prescription opioids: A review of internal industry documents by Brian Gac, Kgosi Tavares, Hanna Yakubi, Hannah Khan, Dorie E. Apollonio, Eric Crosbie

“…In this study, we investigated pharmaceutical industry use of key opinion leaders (KOLs). Methods: We conducted a retrospective qualitative review of the first 503 opioid industry documents publicly released, which are held at the University of California, San Francisco Opioid Industry Document Archive (OIDA). …”
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"We help people change harmful norms": Working with key opinion leaders to influence MNCH+N behaviors in Nigeria. by Adetayo Adetunji, Eno-Obong E Etim, Mayokun Adediran, Alessandra N Bazzano

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How Key Opinion Leaders’ Expertise and Renown Shape Consumer Behavior in Social Commerce: An Analysis Using a Comprehensive Model by Yu-Heng Chen, I-Kai Lin, Ching-I Huang, Han-Shen Chen

Subjects: “…key opinion leader (KOL)…”
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Promoting opioids, a story about how to influence medical science and opinions by Maud Bernisson, Sergio Sismondo, Sergio Sismondo

Subjects: “…key opinion leader (KOL)…”
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Opinion dynamics with intermittent‐influence leaders on the signed social network by Ziwen Shen, Guang He, Xiaotai Wu, Yixin Zhu, Mingxuan Shen

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Finding and utilizing opinion leaders: Social networks and the power of relationships by R. Van Der Merwe, G. Van Heerden

“…Finally, we delimit the research, present a framework for identifying opinion leaders, identify key implications, and explore potential avenues for future research.…”
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A values-driven academic affiliation between a public medical school and a private healthcare provider: exploring the perceptions of key opinion leaders by Leon Du Preez, Leon Du Preez, Farah Otaki, Farah Otaki, Timo Clemens, Suleiman Al-Hammadi, Adrian Stanley, Adrian Stanley, Samuel B. Ho, Samuel B. Ho, Paddy Kilian, Paddy Kilian, Pietie Loubser, Riad Bayoumi, Mutairu Ezimokhai, Mutairu Ezimokhai, Barry Bedford, Tarek Fathey, Reem AlGurg, Reem AlGurg, Hanan Al Suwaidi, Amer A. Sharif, Amer A. Sharif, Alawi A. Alsheikh-Ali, Alawi A. Alsheikh-Ali, Alawi A. Alsheikh-Ali, Alawi A. Alsheikh-Ali

“…Accordingly, the overall purpose of this study is to explore the perception of key opinion leaders about the development of a values-driven affiliation between a public medical school and a private healthcare provider in the first integrated Academic Health System in Dubai, United Arab Emirates, namely: Dubai Health. …”
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The effect of caregiver key opinion leaders on increasing caregiver demand for evidence-based practices to treat youth anxiety: protocol for a randomized control trial by Margaret E. Crane, Marc S. Atkins, Sara J. Becker, Jonathan Purtle, Thomas M. Olino, Philip C. Kendall

Subjects: “…Key opinion leader…”
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The Impact of Live-Streaming E-commerce Key Opinion Leader Traits on Consumer Engagement——Based on the Mediating and Moderating Effect of Consumer Confusion and Platform Enabling by Xia Shibin

“…Consumers are more exposed to live shopping, and in order to save time and money, they rely more on Key Opinion Leaders (KOL). KOLs deliver more thorough product information to customers, eliminate buyer confusion, and improve consumer engagement behaviors. …”
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The Role of the Key Opinion Leader (Kol) Specialist in Handling the #BelajarDimanaAja Campaign on Hangeul Academy by Schoters through Instagram to Increase Brand Awareness by Besty Priyandhini, Nailul Mona, Deanisha Oktaviani

“…Different from the Schoters’s competitors, Instagram was used to increase brand awareness by informing about their products and services by cooperating with KOL (key opinion leader). The purpose wants to achieve in running this campaign is to increase brand awareness and interest on Instagram. …”
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