Search Results - MARKETING COMMUNICATION

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  1. 1

    Peculiarities of marketing communications in cultural marketing by Daniel Gardan, Petronela Iuliana Geangu

    Subjects: “…cultural marketing, mobile media marketing, marketing communication, cultural industries, postmodern consumer…”
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    Article


  2. 2

    Direct marketing and market communication process by Jovović Sanja

    Published in Marketing (Beograd. 1991) (2007-01-01)
    Subjects: “…marketing communication…”
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    Article


  3. 3

    A study on the effects of marketing communication using integrated marketing communication by Solmaz Sellahvarzi, Vahid Reza Mirabi, Mehdi Iran Nejad Parizi

    Published in Management Science Letters (2014-07-01)
    Subjects: “…Integrated Marketing Communication (IMC)…”
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    Article


  4. 4

    MARKETING IN TOURISM – DIRECT MARKETING AS MARKETING COMMUNICATIONS TECHNOLOGY by Nejra Hujić, Fatima Salihić

    Published in STED Journal (2020-05-01)
    “…Direct marketing activities are based on databases and interactive communication media. …”
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    Article


  5. 5

    The evolution of marketing communication by Dalmé Mulder

    Published in Communicare (2022-10-01)
    Subjects: “…marketing communication…”
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    Article


  6. 6

    Signage as Marketing Communication by James J. Kellaris, Karen A Machleit

    “…To facilitate such research, the authors propose a conceptual model of signage as a marketing communication tool. Model components include objective and subjective traits of signs, characteristics and states of viewers, contextual variables, conscious and intuitive process mechanisms, and communication outcomes, including affective, cognitive, and behavioral responses to signs. …”
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    Article


  7. 7

    THE MARKETING COMMUNICATION FOR THE MERCHANDISING by Janderle Rabaiolli

    Published in Travessias (2009-04-01)
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  8. 8

    Virtualization of marketing communication by G. T. Zuravlev

    Subjects: “…marketing communications…”
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    Article


  9. 9

    MARKETING COMMUNICATION IN THE INTERNET by Simona Duhalm

    “…On the Internet, communication takes place in two directions and not just one, as in traditional marketing. …”
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    Article


  10. 10

    Digital Marketing Communication by Margherita Corniani

    Published in Symphonya (2006-06-01)
    Subjects: “…marketing communication…”
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    Article


  11. 11

    Integrated Marketing Communications Application in the Education Market by Svetlana Aleksandrovna Levina

    Subjects: “…integrated marketing communications…”
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    Article


  12. 12

    Digital Marketing Communications in the Sports Nutrition Market by Maria A. Shemchuk, Vladislav G. Shadrin, Oxsana S. Komarcheva, Olga V. Konovalova

    “…The current situation requires detailed studies of consumer preferences and digital marketing communications. The present research objective was to identify the role of digital marketing communications in sports nutrition. …”
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    Article


  13. 13

    Metadata, communication and understanding in digital marketing communication) by Teodora Petkova

    Published in Медии и език (2022-10-01)
    “… The study of digital marketing communications on the Web is inseparable from the study of the ways metadata with which the web content of these communications is or should be described. …”
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    Article


  14. 14

    The development of marketing communications under globalization of commodity markets by O. Kanishchenko

    Subjects: “…global marketing communications…”
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    Article


  15. 15

    Integrated marketing communications at solar energy equipment market by I.L. Litovchenko, I.A. Shkurupskaya

    Published in Marketing i Menedžment Innovacij (2013-12-01)
    Subjects: “…integrated marketing communications (IMC)…”
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    Article


  16. 16

    Marketing communications in the digital age by Idrysheva Zhazira, Tovma Nataliya, Abisheva Kyz-Zhibek, Murzagulova Meiramkul, Mergenbay Nazym

    Published in E3S Web of Conferences (2019-01-01)
    “…In this article, the author raises the issues of marketing communications in the digital age. The article also presents the differences between traditional marketing communications and digital marketing.The theoretical basis includes the analysis of digital marketing tools and marketing communications. …”
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    Article


  17. 17

    ONLINE COMMUNICATION IN THE BRICOLAGE MARKET by Mihai-Cosmin FANARU

    Published in SEA: Practical Application of Science (2016-12-01)
    “…In the modern business online marketing communication has become an extremely important phenomenon through its scale and implications on life and society in general. …”
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    Article


  18. 18

    Statistical analysis of marketing communication by A. V. Balabanova, G. T. Zhuravlev

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  19. 19

    Persuasion Communication in Political Marketing by Ivana Babić

    Published in In Medias Res (2022-09-01)
    Subjects: “…communication…”
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    Article


  20. 20

    Social Marketing in Sport Communication by Patrizia Belfiore, Antonio Ascione

    “…The present paper was created with the aim of considering, in its various expressions, the role of social marketing in sports communication. In recent years, social media have radically changed the way Internet users are: they are considered one of the main elements through which effective marketing campaigns are carried out. …”
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    Article


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