Search Results - SOCIAL MEDIA INFLUENCERS

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    Social Media Influencers in Equestrian Sport by Aage Radmann, Susanna Hedenborg, Lovisa Broms

    Published in Frontiers in Sports and Active Living (2021-04-01)
    “…The study analyzes and explains the impact of social media influencers on stable cultures in Sweden and Norway, contributing to the understanding of the complex relationship between equestrian sports and social media—a relationship that is important for the welfare of horses. …”
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    Article
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    General Attitude Scale for Social Media Influencers

    Published in Marketing i Menedžment Innovacij (2024-07-01)
    Subjects: “…influencer marketing;scale development;social media influencer…”
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    Article
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    Advertising Activity Dimensions for Influencers on Social Media Platforms by Mohamed Satour

    Published in Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm (2023-06-01)
    “…In the study, social influencers were exposed, the strategic approach, the stages of development of the concept of influencer marketing, the characteristics of influencers through social media platforms, as well as the types of influencers and the scope of their influence, the concept of influence through social media platforms, the benefits and challenges of influencer marketing, and advertising on social media platforms. …”
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    Social media influencers as a predictor of consumer intentions by Peković Jelena, Zdravković Stefan, Pavlović Goran

    Published in Marketing (Beograd. 1991) (2019-01-01)
    “…Social media influencers have enabled businesses innovative ways to advertise their products and reach new consumer groups, as they nowadays mainly use influencer recommendations and reviews when forming purchase intentions. …”
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    Review - Social media influencerii și rolul lor publicitar/ Social Media Influencers and Their Advertising Role by Madalina Moraru

    Published in Styles of Communication (2022-07-01)
    “…Review - Social media influencerii și rolul lor publicitar/ Social Media Influencers and Their Advertising Role edited by Delia Cristina Balaban and Julia Szambolics București: Tritonic, 2021, pp. 250…”
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    Do Influencers Influence? A Meta-Analytic Comparison of Celebrities and Social Media Influencers Effects by Jiyoung Lee, Nathan Walter, Jameson L. Hayes, Guy J. Golan

    Published in Social Media + Society (2024-08-01)
    “…The emergent body of scholarship on social media influencers (SMIs) highlights their potential to yield positive brand advertising outcomes. …”
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    Young People on Social Media: The Implications of Child Influencers in Vietnam by Nguyen Do Doan Hanh

    Published in Social Media + Society (2025-07-01)
    “…This article examines the implications of Vietnamese child influencers, focusing on how they embody and perform local cultural norms to build and sustain their personas on social media platforms. …”
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