Search Results - SOCIAL MEDIA MARKETING

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    The basics of marketing strategy on social media by George Semonian, Tamer Abdel latif, Shereen Abdel Maqsoud

    “…The research focuses on the basics of building social media marketing strategy, There are a lot of theories that can be relied on to create a brand digital market plan, PR Smith’s SOSTAC strategy is one of the best models that deals with the most of strategy’s aspects, from the construction stage up till pursuing objectives and applying it, It consists of six steps (Situation Analysis - Objectives - Strategy - Tactics - Actions - and Control). the research also focus on the basics of creating a paid advertisement on Facebook, The practical side of the research focuses on applying the SOSTAC theory on the marketing strategy of Sound Publishing House on Facebook, The researcher  made a Paid advertisement on Facebook and compared the results of the campaign to the printed advertisement campaign, Hence, the importance of the social media in increasing the effectiveness of the prints marketing campaigns was concluded.…”
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    Mengukur Efektivitas Social Media Bagi Perusahaan by Kuspuji Catur Bagus Wicaksono

    Published in Binus Business Review (2013-05-01)
    Subjects: “…social media, Internet marketing, viral marketing, integrated marketing communication…”
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    designing marketing research model in social media by ali ghorbani, maedeh farhat, esmail omranzadeh

    “…In this abstract , 7 main themes , views , quality , number of views , views number, comments ,celebrities and bloggers and calling for tittle of marketing investigations in social media are observed.…”
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    Analysis of Bilibili’s Social Media Marketing Strategy by Pan Yuhao

    Published in SHS Web of Conferences (2024-01-01)
    “…Therefore, the cooperation between companies, the innovative use of popular IP, and the accurate grasp of user preferences have become the key to the control of traffic flow of social media. By studying the collected literature on social media and Bilibili’s marketing strategies, this paper explores the marketing strategies of social media platforms in the current era and draws out the development prospects of the social media platform Bilibili in the post-epidemic era. …”
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