Search Results - SPONSORSHIP MANAGEMENT
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1
Emotion and Sponsorship: Case of Television Sponsorship
Published in International Journal of Management, Accounting and Economics (2015-04-01)Get full text
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Uso y gestión del patrocinio deportivo: el patrocinio del balonmano. [Management and sponsorship use: handball sponsorship]
Published in E-balonmano.com: Revista de Ciencias del Deporte (2009-12-01)“…Key word: Sponsorship, sport, marketing, management, brand, target.…”
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Sport sponsorship from perspective of great industrial companies’ managers
Published in Türk Spor ve Egzersiz Dergisi (2016-12-01)Subjects: “…company managers…”
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4
Specific characteristics of sponsorship contract
Published in Zbornik Radova Pravnog Fakulteta u Splitu (2022-01-01)Get full text
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Basic Elements of Sponsorship Contract in Sport
Published in Zbornik Radova Pravnog Fakulteta u Splitu (2018-01-01)“…Sponsorship represents very important source of finances for many sports organizations. …”
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Event Sponsorship Factors Towards Purchasing Intention
Published in Journal of International Business, Economics and Entrepreneurship (2020-12-01)Get full text
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Event Sponsorship Factors Towards Purchasing Intention
Published in Journal of International Business, Economics and Entrepreneurship (2020-12-01)Get full text
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The Effect Of Sponsorship Suitability On Music Festival Events
Published in Accounting and Management Journal (2023-07-01)Get full text
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Complementary sources of financing cultural institutions – economic activity (services, trade, property management), investment of free funds and sponsorship
Published in Prawo Budżetowe Państwa i Samorządu (2022-03-01)“…This article is focused on sources of financing for cultural institutions, for which the Authors recognize economic activity (services, trade, property management), allocating free funds and sponsorship. …”
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Training environment and sponsorship dynamics in Hungarian artistic swimming
Published in Frontiers in Sports and Active Living (2024-10-01)Get full text
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Structural Challenges of Attracting and Retaining Sponsorship in Professional Sports
Published in Sports Business Journal (2025-02-01)Get full text
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RESEARCH TRENDS IN SPORTS SPONSORSHIP: A BIBLIOMETRIC ANALYSIS
Published in Spormetre Beden Eğitimi ve Spor Bilimleri Dergisi (2024-09-01)“…While research in the field of sports sponsorship up until 2007 focused on topics such as fast food, sponsorship programs, and management, changes were observed after that year. …”
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The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals
Published in The South East Asian Journal of Management (2014-05-01)Get full text
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Analysis of Sponsorships in Clubs Participating in NBB 2020-2021
Published in Revista Intercontinental de Gestão Desportiva (2021-12-01)“…The lack of data on sports sponsorship and on the segments that invest the most in this practice, combined with the scarce academic literature on the subject, the lack of professionalism of a large portion of sports managers in Brazil and the lack of knowledge of sponsors about the benefits of sports sponsorship motivated the carrying out of this study, which aimed to analyze the number of sponsors of clubs participating in the NBB 2020-2021, identify the area of activity of their sponsors and which areas were predominant. …”
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The role of committee attitude on company's decision for sponsoring sports events
Published in Journal Sport Area (2022-04-01)Subjects: “…Sports management…”
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Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province
Published in مدیریت بهره وری (2009-11-01)“…Sponsorship has become a vital part of funding for a wide range of sporting, artistic, and social events. …”
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Predictors of animal sponsorship to support zoo‐based conservation activities
Published in Conservation Science and Practice (2024-08-01)“…We suggest two strategies for maximizing sponsorship for zoo animals. If zoos manage sponsorship income as a collective pool then allowing sponsorship of a range of species within particularly well‐sponsored animal groups should improve uptake. …”
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How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach
Published in Physical Culture and Sport: Studies and Research (2023-09-01)Subjects: “…sponsorship…”
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Study of the Reasons for Sponsorship of Football in Iran (A Meta-Analytical Study)
Published in Research in Sport Management and Marketing (2022-04-01)Get full text
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