Search Results - SPORT AND MEDIA RELATIONS

Contemporary measures of PR activities in sport events by Artur Babicz

Subjects: “…media relations…”
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The Relation between Olympians and Employees of the Media in Hungary: Motivations, Attitudes, Rejection by Kovacs Agnes, Doczi Tamas

“…The analysis aims to present and contrast the viewpoints of Olympians and employees of the media with each other. The results show that over half of elite athletes do not like to participate in the media, but they are aware that it is necessary; that is the reason why many of them mostly accept sport related interview requests. …”
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Innovative Approaches in Sports Science—Lexicon-Based Sentiment Analysis as a Tool to Analyze Sports-Related Twitter Communication by Fabian Wunderlich, Daniel Memmert

“…Sentiment analysis refers to the algorithmic extraction of subjective information from textual data and—driven by the increasing amount of online communication—has become one of the fastest growing research areas in computer science with applications in several domains. Although sports events such as football matches are accompanied by a huge public interest and large amount of related online communication, social media analysis in general and sentiment analysis in particular are almost unused tools in sports science so far. …”
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Social Media Influencers in Equestrian Sport by Aage Radmann, Susanna Hedenborg, Lovisa Broms

“…The study analyzes and explains the impact of social media influencers on stable cultures in Sweden and Norway, contributing to the understanding of the complex relationship between equestrian sports and social media—a relationship that is important for the welfare of horses. …”
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Scoring big: a bibliometric analysis of the intersection between sports and public relations by Hanny Hafiar, Heru Ryanto Budiana, Khairul Hafezad Abdullah, Davi Sofyan, Kholidil Amin

Subjects: “…Sports public relations…”
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#fitspiration: a comparison of the sport-related social media usage and its impact on body image in young adults by Kristina Klier, Tessa Rommerskirchen, Klara Brixius

“…Abstract Background Following and posting sport-related content on social media is wide-spread among young people. …”
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OH, SPORT! ARE YOU PEACE? (ABOUT DIFFERENT KINDS OF SPORTS MEDIA DISCOURSE) by Jelena Kazimianec

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Oh, Sport! Are You Peace? (About Different Kinds of Sports Media Discourse) by Jelena Kazimianec

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Media Construction of Sport Celebrities as National Heroes by Diana Luiza Dumitriu

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A Qualitative Exploration of Sport and Social Pressures on Elite Athletes in Relation to Disordered Eating by Hannah Stoyel, Russell Delderfield, Vaithehy Shanmuganathan-Felton, Alex Stoyel, Lucy Serpell

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IMPACT OF SOCIAL MEDIA ON SPORTS CLUBS DEVELOPMENT by D. Ilieva

“…The subjectof the research was the influence of social media on the development of sports clubs.To fulfill the research tasks, it was created an online marketing questionnaire about various aspects of using social media in relation to the sports clubs “sport for all”. …”
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Use of sport-related concussion information sources among parents of United States middle school children by Zachary Yukio Kerr, Avinash Chandran, Aliza K. Nedimyer, Allison E. Rothschild, Melissa C. Kay, Paula Gildner, K. Hunter Byrd, Juliet K Haarbauer-Krupa, Johna K. Register-Mihalik

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Surveillance of media-based studies on football-related injury characteristics, prevention, education and management by Isyaku Hassan, Rabiu Muazu Musa, Usman Ibrahim Abubakar, Mohd Nazri Latiff Azmi, Mohamad Razali Abdullah

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Seeking discursive spaces for peace in media-sport narratives by Nancy K. Rivenburgh

“…After reviewing the relationships among sport, media, and peace, the author identifies five attributes, or facilitative conditions, that are known to foster cooperative and non-violent intergroup relations and are compatible with media narratives of sport. …”
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Who is responsible for the team’s results? Media framing of sports actors’ responsibility in major sports competitions by Diana Luiza Dumitriu

“… Media are no longer just a witness to sports events, facilitating our access to them, but have become the most powerful judging platform for sports competitions, serving as a guide for their interpretation and evaluation. …”
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Language Issues in Ukrainian Sports Media during the Wartime by Daiki Horiguchi

“… This article analyses language issues concerning Ukrainian and Russian in Ukrainian sports media during the wartime in terms of language ideologies. …”
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Social media impact on international sports events related to the brand Spain: a comparison between inner versus outside events by Inés Küster Boluda, Natalia Vila-Lopez, Elisabet Mora, Javier Casanoves-Boix

“…The research implications suggest potential avenues for future research based on the observed patterns and behaviors in social media posts related to sports events and Brand Spain. …”
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Specificity of application of marketing in sports by Ratković Milijanka C., Dašić Dejan R.

“…In addition, a rapidly growing market such as sports, which is simultaneously stimulated by the rapid growth of information and communication technologies, i.e. social media, modifies existing marketing tools and processes, but also creates some new ones. …”
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Lexico-Grammatic Features of Sport Texts in Modern English Mass Media by Viktoria A. Razhina

“…The article is devoted to the sport discourse with the use of modern mass media texts. …”
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Comparison of Audience Behavior between eSports and Authentic Sports Fans by Taeyeon Oh, Joon-Ho Kang, Younghan Lee, Soyon Michelle Choi

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