Search Results - SPORT COMMUNICATION

Refine Results
  1. 1

    THE ROLE OF COMMUNICATION IN SPORT by Patrizia Belfiore, Alessandra Sorrentini, Lorenzo Donini

    “…The purpose of this work is to analyze the contribution that communication has given over the years to sports management. …”
    Get full text
    Article
  2. 2

    Sports blogging: communicative strategies in contemporary sports discourse by Tetiana Biletska, Olha Havryliuk, Vita Goian, Oles Goian

    Published in Ibérica (2023-06-01)
    Subjects: “…Internet communication, sports blog, blogosphere, communication strategies, communication tactics…”
    Get full text
    Article
  3. 3
  4. 4
  5. 5

    Social Marketing in Sport Communication by Patrizia Belfiore, Antonio Ascione

    “…The present paper was created with the aim of considering, in its various expressions, the role of social marketing in sports communication. In recent years, social media have radically changed the way Internet users are: they are considered one of the main elements through which effective marketing campaigns are carried out. …”
    Get full text
    Article
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13

    The importance of viral marketing in managing communication in sport by Sławomir Kowalski

    Published in Journal of Education, Health and Sport (2022-05-01)
    “… Communication management in sports organizations requires not only the use of formal tools, such as an official website, fan page or official TV channel. …”
    Get full text
    Article
  14. 14
  15. 15
  16. 16

    Digital Marketing Communications in the Sports Nutrition Market by Maria A. Shemchuk, Vladislav G. Shadrin, Oxsana S. Komarcheva, Olga V. Konovalova

    “…The current situation requires detailed studies of consumer preferences and digital marketing communications. The present research objective was to identify the role of digital marketing communications in sports nutrition. …”
    Get full text
    Article
  17. 17
  18. 18
  19. 19

    IMPLEMENTATION OF COMMUNICATION STRATEGIES IN SPORTS NEWSPAPER AND JOURNALISTIC DISCOURSE by S. Egorova, M. Laskova

    “…He communicative strategies used in sports newspaper and journalistic discourse have not been studied enough: the communication strategy is one of the most relevant aspects of the study in the field of discourse theory, first of all, because thanks to the implementation of communication strategies, the author's intentions are embodied, acquire their ontological status as the goals of communication. …”
    Get full text
    Article
  20. 20

Search Tools: