Search Results - SPORT CONSUMER BEHAVIOUR

Factors influencing the purchasing behaviour of sports apparel consumers in Johannesburg by Sive Maqula, Dr. Ankit Katrodia

Subjects: “…consumer behaviour…”
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Evolving Tourist Behaviour at Sport Events? by Tünde Gál

“…The specific objective of the current research is to investigate the consumer behaviour at sport events, to provide a deeper understanding of the behaviour of tourists engaging in sport events, such as motivation, expectations, underlying reasons for choices and decision making, what do they seek from their experience, what is their spending willingness during these events, and in what matter are they behaving according to the sustainability principles. …”
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Features of Consumer Behaviour among Zoomers in the Health, Fitness and Sports Mobile Application Market by Olena Bilovodska, Nadiia-Ivanna Hretchak

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Perception of staff, food, activities program, satisfaction, and behavioural intentions in child sports camps by Marisa Sousa, Celina Gonçalves, Rui Biscaia, Maria José Carvalho

Subjects: “…Consumer Behaviour…”
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Not worth watching? Examining gender bias, perceptions of ability, and consumer behaviour for the Women’s Australian Football League by Mackenzie R. Glazbrook, Sarven S. McLinton, Stephanie N. Webb, Mikaela S. Owen

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Consumer mimicry of sports influencers on social media: a study on how influencers’ traits influence consumer buying behaviors by Sheryl V. I. De Araujo, Giridhar B. Kamath, Rajesh R. Pai, Amol S. Dhaigude

Subjects: “…consumer behaviour…”
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Dietary mistakes of Polish athletes in relation to the frequency of consuming foods recommended in the Swiss food pyramid for active people by Barbara Frączek, Maria Gacek, Aleksandra Pięta, Florentyna Tyrała, Paulina Mazur-Kurach, Ewa Karpęcka

“…The aim of the study was to assess the scale of improper eating behaviours among high-performance Polish athletes depending on gender, sports level and type of discipline. …”
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How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach by Dos-Santos Manuel Alonso, Alguacil Mario, Pérez-Campos Carlos, Velasco-Vizcaíno Franklin

Subjects: “…consumer behaviour…”
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Uncovering Differences: A Study on Loyalty in Esports Mobile Apps by Gender by Amor Jaime SC, Alguacil Mario, Crespo-Hervás Josep, Calabuig Ferran

Subjects: “…consumer behaviour…”
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See you at the match: Motivation for sport consumption and intrinsic psychological reward of premier football league spectators in South Africa by Frederick W. Stander, Llewellyn E. van Zyl

Subjects: “…motivation for sports consumption, intrinsic psychological reward, life satisfaction, meaning, consumer behaviour, sport consumer psychology…”
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The impact of packaging design on functional fruit juice consumers’ behaviour by Željka Zavišić, Marinko Jurčević, Neven Šipić

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Interactions among brand credibility, brand affect and brand behavioural intentions in professional sports teams: the moderation role of brand affect and live stadium attendance by Kadir Yağız

Subjects: “…sports consumers…”
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Stimulating injury-preventive behaviour in sports: the systematic development of two interventions by E. Kemler, H. Valkenberg, V. Gouttebarge

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Researching of University Students Sport Consumption by Mahmut Elmas, Velittin Balcı

“…The study determines the rank of consuming sport and sporting goods behavior of university students and presents ideas to develop this behaviour. …”
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A Comparative Study of Differences in Consumers’ Impulse Buying Behaviour, Purchase Satisfaction, and Complaint Behaviour Based on Types of Product Purchased by Chulhwan Choi, Chul-Ho Bum

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The green dilemma: Reflections of a Generation Y consumer cohort on green purchase behaviour by A. Muposhi, M. Dhurup, J Surujlal

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Demographics and consumer behaviour of visitors to the Wegry/Drive Out Bull Run motorsport event by Mavis Chamboko Mpotaringa, Dr Johannes. L. Hattingh

“…Due to an increase in the popularity of participant-based extreme sports events, such as motorsports, it is essential for event organisers to understand the demographics and consumer behaviour of visitors to such events. …”
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An Application of the Theory of Planned Behaviour to Predict Intention to Consume Plant-Based Yogurt Alternatives by Sujita Pandey, Christian Ritz, Federico Jose Armando Perez-Cueto

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Nutritional Behaviours Of Adolescents Living In Rural Areas. Part 2. Characteristic Of Pro-Health Behaviour In Aspect Of Frequency Of Consuming Meals And Selected Foodstuff by Elżbieta Cipora, Ewa Smoleń, Halina Piecewicz, Jarosław Sobieszczański, Walery Zukow, Anna Sobieszczańska

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Investigation of the effects of fans' club image perceptions and fan group membership status on sports consumption behaviors by Sercan Kural, Ismail Karatas

“…The results established that being part of a fans’ group have significant positive effects on the “intention to attend matches” and “media consumption intention” as well as on components of sports consumption behaviour but did not have a significant effect on the “intention to consume licensed products.” …”
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