Search Results - STRATEGIC MARKETING MANAGEMENT

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    The importance of digital marketing in the strategic management of aviation by Basal Murat, Suzen Ekrem

    Published in E3S Web of Conferences (2023-01-01)
    “…In this direction, digital marketing and strategic management scales were used in the study. …”
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    Article
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    Strategic Marketing Management: Building a Foundation for Your Future by Allen F. Wysocki, Ferdinand F. Wirth, Derek Farnsworth, Jennifer Clark

    Published in EDIS (2015-10-01)
    “… This document is about helping firms and individuals understand the implications of a strategic marketing management program. It introduces the basics of a marketing plan and the importance of performing a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. …”
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    Marketing and strategic management in hotel industry: A bibliometrics study by Edegar Luis Tomazzoni, Isabel Angélica Bock

    Published in Revista Brasileira de Pesquisa em Turismo (2013-04-01)
    “…This paper analyzes the production of knowledge and contributions to the scientific studies advancement in marketing and strategic hospitality management through articles published by the leading academic journals of tourism in Brazil. …”
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