Search Results - USER ENGAGEMENT METRICS

Metrics Feedback Cycle: measuring and improving user engagement in gamified eLearning systems by Adam Atkins, Vanissa Wanick, Gary Wills

“…This paper presents the identification, design and implementation of a set of metrics of user engagement in a gamified eLearning application. …”
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Data-Campaigning on Facebook: Do Metrics of User Engagement Drive French Political Parties’ Publications? by Julien Figeac, Marie Neihouser, Ferdinand Le Coz

“…However, there is a lack of evidence explaining how parties and supporters use data-driven campaigning techniques to organise their social media campaigning. Do user engagement metrics influence the choice of campaign themes by encouraging political parties to concentrate their communication on issues that are most liked, commented on, and shared? …”
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A Weighted Composite Metric for Evaluating User Experience in Educational Chatbots: Balancing Usability, Engagement, and Effectiveness by Abeer Alabbas, Khalid Alomar

“…This study introduces a novel weighted composite metric integrating interface usability assessment (via the Chatbot Usability Questionnaire, CUQ), engagement measurements (via the User Engagement Scale—Short Form, UES-SF), and objective performance indicators (through error rates and response times), addressing gaps in existing evaluation methods across interaction modes (text-based, menu-based, and hybrid) and question complexities. …”
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More Than Just Numbers: How Engagement Metrics Influence User Intention to Pay for Online Knowledge Products by Wu Li, Pengya Ai, Annette Ding

“…In the age of social media, engagement metrics can be a particularly rich source of product information for users. …”
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Cluster-N-Engage: A New Framework for Measuring User Engagement of Website With User Navigational Behavior by Zhou-Yi Lim, Lee-Yeng Ong, Meng-Chew Leow

“…According to the engagement level determined by the user engagement metrics, an attention score is formulated to show how attracted the users in the session cluster are to the website. …”
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User Experience Evaluation of the Maxim Application using the HEART Metrics Method by Meriana Prihati Ningrum, Megawati Megawati, Eki Saputra, Mona Fronita

“…This study aims to evaluate the User Experience (UX) of the Maxim application in Pekanbaru using the HEART Metrics framework, which consists of five variables: Happiness, Engagement, Adoption, Retention, and Task Success. …”
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On the Evaluation of Engagement in Immersive Applications When Users Are on the Autism Spectrum by Laura Tarantino, Margherita Attanasio, Tania Di Mascio, Giovanni De Gasperis, Marco Valenti, Monica Mazza

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ANALISIS USER EXPERIENCE APLIKASI ACADEMIC INFORMATION SYSTEM (AIS) MOBILE UNTUK USER-CENTERED METRICS MENGGUNAKAN HEART FRAMEWORK by Ananda Vickry Pratama, Aprillia Dian Lestari, Qurrotul Aini

“…Tujuan penelitian ini adalah melakukan pengukuran UX pada AIS Mobile untuk user-centered metric menggunakan HEART (Happiness, Engagement, Adoption, Retention, Task Success) Framework supaya bisa mendukung keputusan pengembangan produk sesuai kebutuhan penggunanya. …”
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Digital Mental Health Interventions for Depression: Scoping Review of User Engagement by Jessica M Lipschitz, Rachel Van Boxtel, John Torous, Joseph Firth, Julia G Lebovitz, Katherine E Burdick, Timothy P Hogan

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Engaging English Speaking Facebook Users in an Anti-ISIS Awareness Campaign by Anne Speckhard, Ardian Shajkovci, Claire Wooster, Neima Izadi

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Evaluating the Impact of Instagram Engagement Metrics on Corporate Revenue Growth: Introducing the Loyalty Rate by Eva Sanches, Célia M.Q. Ramos

“…It examines key metrics such as reach, impressions, interaction rate, and virality rate, which gauge user engagement with brand content. …”
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Enhancing User Engagement in Local Energy Initiatives Using Smart Local Energy Engagement Tools: A Meta Study by Rajat Gupta, Sahar Zahiri, Johanna Morey

“…Deploying smart local energy engagement tools (SLEETs) in local energy projects enables users to better observe and control energy, and potentially become active participants in local energy management. …”
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Social Media Metrics as Predictors of Publishers’ Website Traffic by Ioannis Angelou, Vasileios Katsaras, Dimitris Kourkouridis, Andreas Veglis

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Text Mining-Based Analysis of Content Topics and User Engagement in University Social Media by Mark Soloviev, Pavel Aksenov, Angi Skhvediani, Timur Tenishev, Fedor Kolomenskiy, Elena Bormontova

“…A large amount of text data flows through the web every day in the context of various comments and reactions of users to social network content. Such information tokens can act as quality metrics for content, a group, or an industry. …”
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User engagement in clinical trials of digital mental health interventions: a systematic review by Jack Elkes, Suzie Cro, Rachel Batchelor, Siobhan O’Connor, Ly-Mee Yu, Lauren Bell, Victoria Harris, Jacqueline Sin, Victoria Cornelius

“…Discussion Many articles report user engagement metrics but few assessed the impact on the intervention effect missing opportunities to answer important patient centred questions for how well DMHIs work for engaged users. …”
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ANALISIS USER EXPERIENCE SISTEM INFORMASI AKADEMIK MENGGUNAKAN HEART METRICS DAN IMPORTANCE PERFORMANCE ANALYSIS by Brahmantya Adi Saputra

“…Hasil analisis HEART Metrics adalah tingkat user experience SIAKAD memperoleh kriteria sangat tinggi pada Level of Usability. …”
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Evaluating Audience Engagement as a Measure of Digital Diplomacy Effectiveness by M. M. Bazlutckaia, A. N. Sytnik, N. A. Tsvetkova

“…This article presents relevant tools for analyzing engagement in digital diplomacy, where ‘engagement’ is defined as the two-way interaction between a digital diplomacy channel on social media and its users. …”
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Elements Influencing User Engagement in Social Media Posts on Lifestyle Risk Factors: Systematic Review by Yan Yee Yip, Mohd Makmor-Bakry, Wei Wen Chong

“…The elements in social media posts that influenced user engagement metrics were identified. …”
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Predicting Online Shopping Behavior: Using Machine Learning and Google Analytics to Classify User Engagement by Dimitris C. Gkikas, Prokopis K. Theodoridis

“…User engagement metrics, including engaged sessions, average engagement time, bounce rate, and conversions, provide significant insights into online behavior. …”
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Evaluation of different landing pages on behavioural engagement with the CARA dashboard: A user research protocol by Nathaly Garzón-Orjuela, Heike Vornhagen, Catherine Blake, Akke Vellinga

“…To support the continued use and sustainability of the CARA dashboards, dashboard performance and user engagement have to be optimised. User research places people at the centre of the design process and aims to evaluate the needs, behaviours and attitudes of users to inform the design, development and impact of a product. …”
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