Search Results - USES AND GRATIFICATIONS

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    Evaluation of Uses and Gratifications on Online Otome Games by Vanya Nouvanty, Tri Lathif Mardi Suryanto, Asif Faroqi

    Published in Teknika (2023-06-01)
    “…This study aimed examine online otome game, which in this case study is Tears of Themis, using uses and gratification theory-based model that consists of enjoyment, fantasy, escapism, social interaction, social presence, achievement, self-presentation and also age moderation variable which affects the continuance intention to play Tears of Themis. …”
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    Article
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    Young Emiratis’ uses and gratifications of mobile news and storytelling by Fathy Mohamed Shamseldien, A. Nasir Yousuf Abdelkareem, Abdelmohsen Hamed Okela, Muhammed Abdelaziz Said Taha Aseda

    Published in Frontiers in Communication (2025-02-01)
    “…This study examines the mobile news and storytelling consumption patterns of young Emiratis, employing the Uses and Gratifications Theory (UGT) to elucidate their motives and favored platforms. …”
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    Social media in use: A uses and gratifications approach by Visar Rrustemi, Egzona Hasani, Gezim Jusufi, Dušan Mladenović

    “…This paper tries to shed some light on how consumers of Western Balkans and specifically in Kosovo, use social media and how those shape their attitudes, based on the uses and gratifications approach. …”
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    The Religious Facebook Experience: Uses and Gratifications of Faith-Based Content by Pamela Jo Brubaker, Michel M. Haigh

    Published in Social Media + Society (2017-04-01)
    “…Along with identifying the uses and gratifications received from engaging with faith-based Facebook content, this research reveals how the frequency of Facebook use, the intensity of Facebook use for religious purposes, and also religiosity predict motivations for accessing this social networking site for faith-based purposes. …”
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    Applying the Uses and Gratifications Model to Examine Consequences of Social Media Addiction by Amber L. Ferris, Erin E. Hollenbaugh, Paul A. Sommer

    Published in Social Media + Society (2021-05-01)
    “…The purpose of this research is to test the uses and gratifications model (U&G) with respect to addictive outcomes for young adult social media users. …”
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    Article
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